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Guide to Maximizing Your PPC Campaign Budget

Pay-Per-Click (or PPC) advertising is a cost-effective way to reach your target audience online. But if you don't know what you're doing, you could end up spending a fortune...

Written By: Editorial Staff
Pay-Per-Click (or PPC) advertising is a cost-effective way to reach your target audience online. But if you don't know what you're doing, you could end up spending a fortune and seeing little return on your investment. Here are some important tips for creating a winning PPC campaign for your business.

Get your website ready. What good are all the quality leads your PPC campaign will generate, if you aren't sending them to a great site? Not only should you get your site looking and functioning at its best, but you want to direct the PPC ad right to the spot where you want to make the most impact. Why not create a landing page, with the call-to-action and copy that is most crucial to your business?

Set a budget and stick to it. Before diving headfirst into your first PPC campaign, set some limits for your monthly spend. Vary your initial investment in your Pay-Per-Click effort according to your comfort level. It is recommended that you "dip your toe in the water early," then make a more significant investment only after you see which keywords and ad copy are producing the best results.

Track your program closely. The best way to create a long-running PPC success story is to track your results and make changes accordingly. At the end of each week, look at your reports and see what search terms are pulling well, and which ones are duds. Focus more capital on the winners, and switch out the keywords that don't work with new ones. Don't have time to track your PPC campaign? Hiring a virtual assistant may a good option.

Focus on a single search engine. In the early stages of your Pay-Per-Click campaign, it is a good idea to stick with one PPC program (instead of spreading out the effort over different search engines). By sticking with a single program, you will not be diluting your marketing dollar, and it will be much easier to track the results.

As you start to see more results from your Pay Per Click program, add more resources to the spend. Just remember to learn to walk before you try to fly!

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