How to Increase Profits with a Pay-Per-Click Campaign
If you've been following the world of marketing lately, you've probably heard about pay-per-click marketing (or "PPC") and that there's this little company called Google ...If you've been following the world of marketing lately, you've probably heard about pay-per-click marketing (or /"PPC/") and that there's this little company called Google which seems to be doing pretty well with it.
Simply put, PPC allows you to target small text-based ads to those Google (or Yahoo!) users who are searching for information using keywords relevant to your product. They search on "cuckoo clocks," see your ad for the clocks in the sponsored links section of the results page, click on it and are taken to your site.
But what are the real benefits of PPC? How can bidding on keywords result in real sales? Let's take a look at a few of the significant benefits of Pay-Per-Click:
PPC is incredibly targeted
There are few marketing mediums that get your message in front of a more targeted audience than PPC. If you sell Irish Watches, and you bid correctly, people looking for solely for Irish Watches are going to see your ad. It doesn't get any more pinpoint than that!
PPC is cost effective
You could spend a fortune beaming your message out to a very broad audience. Problem is, only a small portion of that audience is likely to be interested in what you have to sell. So to spend a relatively reasonable amount of marketing dollars on something as targeted as PPC seems like a no-brainer.
PPC is a fair market system
The bidding process for keywords creates a fairly level playing field for potential advertisers. The number of impressions may vary by budget size, but for that snapshot in time, your business will have just a good a chance of their ad coming up as the "big boys" with the big budget. Try getting THAT kind of equality with Super Bowl ads!
PPC is flexible
Finally, Pay-Per-Click is very flexible. If you're in the middle of a campaign, and don't think your ad is pulling well, then change the copy. Not happy with the keywords you're bidding on? Start focusing on new keywords right away. PPC rewards the smart online marketer with the ability to change on a dime.