Qualities of a Good Graphic Designer
The search for a graphic designer will introduce you to many interesting individuals. Graphic designers are unique animals with their own style and way of doing things...The search for a graphic designer will introduce you to many interesting individuals. Graphic designers are unique animals with their own style and way of doing things. Nevertheless, there are a few absolute pre-requisites for any designer you entrust with developing your brand or your next marketing piece.
A great attitude
Your graphic designer is going to play a key role in how your business is perceived by the world. You want more than just a freelancer, you want a team member. Great graphic designers have great attitudes. They jump into your brand with gusto and really immerse themselves in your products and your business goals. You do not want to hire a graphic designer who can't take criticism or seems only mildly interested in your products.
Endless amounts of creativity
Look for graphic designers who love to create. You'll know these people because they always give you a little bit more than you asked for. These are the graphic designers who come back to you with four fully-fleshed out design concepts when you only asked for two. They love their work and it shows! Don't worry, they'll be easy to spot.
Successful graphic designer have a distinct style, but can also work in a wide variety of mediums for many different audiences. Find a graphic designer who is as comfortable designing killer branded ads as they are corporate-looking annual reports. If you're introduced to a skilled graphic designer with a great attitude, you're going to want to use them for a wide variety of projects in the future.
Responsibility and Professionalism
You don't want a designer who misses deadlines and needs constant prodding to get the job done. Professionalism is a must for your next graphic designer. Look for warning signs early on (missed deadlines, etc.) and do not be afraid to request that another designer be put on your job.