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Understanding the Importance of Maintaining Your Website

Getting your website up and running is one thing, but what is the next step?

Written By: Bethany Davidson

There are various ways one may go about maintaining a website. Maintaining a website ensures that the website is up to date, fully functional and continuing to serve its purpose of drawing viewers to your services or information.  There are things that can be fixed occasionally such as broken link, un-updated content, misspelled words, usability, functionality and more. It is important to keep your code up to date with the current web standards. Some people may need website maintenance to Validate HTML Code to be W3C Compliant in order to meet the standards. On big misconception with websites is that the design looks spectacular and modern but this does not mean that the backend development is up to date and modern. Validated code and proper development can make a different with the quality, usability, and the ability to properly market your website for search engines.

Your website may be simple or "Static"  but it still needs to be updated and maintained. For example if your business moves locations then you would need a Website Content Update with the new address.  As a business grows the website information may grow as well. You may want to Add a Content Management System to your website to allow users to join a membership for exclusive offers, newsletters, etc. Maybe you want to add a shopping cart and sell products and services online and need features to track inventory and manage client information. You can add a CMS and organize large amounts of information. If you already have a dynamic website you may have important information that you want to back up. Website Maintenance Services may also include Disaster Recovery from backup and maintaining a current file library of assets, graphics, source code, etc.

Adding a blog to a website can also be a way of updating information and keeping your customers up to date on your business. When you add a blog you can see a fast return on investment by the high amounts of traffic that will derive from the information and content you provide. With a blog you can add anchor links and tags to draw customers to your articles and blogs posted. This is a great way to connect with your targeted audience.

Do not hesitate to maintain your website and you will see fast results in high traffic and conversion. A website is a great investment and tool for your business to use for marketing your website on a personal level. Website Maintenance is affordable and very beneficial for an industry that is constantly changing and improving.on.com. For immediate consideration, please include writing samples as well.
 

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