Email newsletters are a powerful tool that can be used to boost your marketing efforts, without draining your marketing budget. They provide a platform to discuss issues happening in your market, your customers’ potential concerns due to economic shifts and new tips, tools or products.

Offering a newsletter benefits you in multiple ways, including:

1. Helping to build your email list

2. Establishing you as…

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President-Elect Obama:
As you take power for what is the most remarkable statement our country has made in ages and having run the best campaign ever, we know you are taking over what will be the worst job in the world.

• We want your optimism to be contagious and your can-do-attitude to inspire us
• We are terrified you will tax us and hold…

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This year’s marketing tag lines have been incredibly catchy. From political campaigns to electrical devices, marketing campaigns and hot shot advertising agencies seem to be wittier than year’s past. Here are the Top 11 Marketing Taglines:

1. Change we need – Barack Obama 2008 political campaign. These three simple words were embedded into the mind’s of voters via bumper stickers, commercials, marketing tools and…

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As this historic year comes to a close, it will be necessary for all small business owners to take time from their busy schedules and conduct careful inventories of their respective financial situations. Unfortunately, in many cases due to the dramatic downturn of the second half of 2008 it will be a difficult and painful process. As a small business owner…

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Identity theft is now a pandemic, and a scourge for its victims. Is the federal government finally ready to fight back?

The Identity Theft and Restitution Act of 2008 was recently signed into law by President Bush. The new law is supposed to make it easier for the government to convict those charged with pursuing computerized identity theft. Supporters tout this legislation as allowing…

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Because of the economic conditions that are currently facing our economy, many businesses are struggling to remain cash flow positive.  In order to accomplish this, the first thing that companies look to do is to reduce expenses.

As we approach the end of 2008, companies are also in the process of completing their 2009 budgets.  While the prospects of reducing…

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Myths and misconceptions about marketing online are common, especially in the world of small business. Small business owners aren’t too blame - they’ve often been given bad advice from inexperienced consultants and web designers. Here are some of the most common myths that often keep small business owners from growing their business online. [Read full article]

If you’re someone who always ends up having to shell out extra money for your monthly cell phone bill because 1,000 anytime minutes just isn’t enough, there’s a solution for you (and, don’t worry, it does not involve talking less). VoIP (voice over internet protocol) phone systems no longer only pertains to the world voip business phone systems, and its advantages have…

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No simpler words have ever hurt an owner more. Despite all your messaging, marketing, selling, and posturing, you learn it’s all for naught when:

• At a networking event, you overhear a colleague refer an ideal prospect to a competitor of yours. When you ask your colleague why he referred your competitor and not you, he says, “I didn’t know you…

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We’ve all heard of SEO (Search Engine Optimization) and PPC (Pay Per Click) by now. These tools help you track the progress of your online campaigns in real-time so you can make tweaks to fully tune your marketing budget and maximize your dollar. Before you start implementing the below efforts, use www.websitegrader.com to analyze your website rankings in comparison to your competitors. After…

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