Posted by Resource Nation on December 12, 2013 in Business Start Up Advice, Business Technology, Marketing [ 0 Comments ]
Following the introduction of social media, it didn’t take long for Facebook to establish itself as the benchmark for similar networks, setting standards for linking, posting, liking and generally keeping a digital record of your daily life online. For small businesses that have taken to internalizing this popular trend, the returns on investment have proven too good to ignore.
Posted by Resource Nation on December 11, 2013 in Business Financing, Business Management, Business Start Up Advice [ 0 Comments ]
In a new survey from KPMG, research found more than 90 percent of multinational companies are currently altering their business models to better align with what their customers want, among other reasons. While a particularly daunting challenge, changing … Read More
Posted by Megan Totka on December 10, 2013 in Business Management, Business Start Up Advice [ 0 Comments ]
Managing your own business is an overwhelming task oftentimes. Whether you have a brick-and-mortar or Ecommerce store, your business requires exposure to gain sales and be successful. A great way to achieve high levels of online exposure is to enter the arena of guest blogging. Here are some ways guest blogging can benefit your business:
Attract Organic Traffic to Your Website
Without a steady stream … Read More
Posted by Resource Nation on December 9, 2013 in Sales 2.0 [ 0 Comments ]
Marketing strategies are quickly evolving to encompass a more multichannel approach, which is why maintaining a significant presence on social media is more important now than ever before.
In fact, a study from Social Media Examiner found nearly 90 percent of marketers currently using at least one or a variety of social media platforms have seen increases in their business exposure. Another two-thirds discovered deftly … Read More
Posted by Guest Author on December 6, 2013 in Marketing, PPC [ 0 Comments ]
Effective paid search advertising is imperative for the success of any eCommerce website. PPC marketing is a very effective means of advertisement if its potential is strategically harnessed. You must identify and focus your campaign upon keywords that result in the highest revenue to maximize your ROI. Considering the buyer’s intent, the revenue generated, and your target demographic for keywords can dramatically improve your Adwords … Read More
Posted by Resource Nation on December 5, 2013 in Business Technology, Web 2.0 [ 0 Comments ]
Not just another buzzword, big data has transformed the way businesses run. The plethora of information at the fingertips of consumer-driven companies is staggering. Those that haven’t taken advantage of the information that Web-based analytics have to offer shouldn’t wonder why the CEO and CFO are red in the face trying to understand the reasons behind failing marketing campaigns and poor customer service results. You … Read More
Posted by Guest Author on December 4, 2013 in Business Management, Hiring [ 0 Comments ]
Everyone likes to know that what they do is appreciated. Parents learn early on what an impact their sincere praise can have on children. Yet, even as children grow into adults and enter the workforce, that desire for recognition remains. Unfortunately, there aren’t very many companies that really recognize their employees as often or in the ways that they should. This is a real shame, … Read More
Posted by Guest Author on December 3, 2013 in Business Etiquette, Business Management, Business Travel, Startups [ 0 Comments ]
Choosing to outsource all or part of your business is a big step – and what is acceptable for other business cultures is essential for success in doing so. You probably know how important it is to learn customs when traveling for business, such as giving and receiving business cards with both hands when visiting Southeast Asian countries.
However, even if you never meet your … Read More
Posted by Resource Nation on December 2, 2013 in Marketing [ 0 Comments ]
Just when you thought it was safe to go back in the marketing pool, consumers and marketers are placing increasing importance on the role of word-of-mouth as it occupies a growing role in overall marketing strategy. At the same time, the trouble with word-of-mouth marketing is companies’ ability to measure the success or return on investment. But the real question is: Does it hold water?… Read More
Posted by Resource Nation on November 29, 2013 in Marketing [ 0 Comments ]
Whether you’re a company involved in B2B or a retailer fully invested in B2C interactions, customer service is a crucial aspect of any successful business. Especially over the phone, poor customer experiences can drive consumers crazy – or worse, to competitors. Email is currently the most popular option for consumers to communicate with businesses, with 72 percent of 2,000 adults in the United Kingdom using … Read More