Having your company be able to accept credit cards is extremely beneficial.  Mainly for the convenience it gives your customers–but what if you are a freelance artist?  Or you’re a street vendor?  Well thanks to Square, a device that can hook up to an audio jack, it allows you to accept credit cards through many different electronic devices including iPhones,…

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Many Americans are still struggling in today’s economy.  People are still a little leery to spend money and the housing market isn’t seeing much improvement. The National Association of Realtors said on Monday that existing home sales fell 16.7 percent in December to an annual rate of 5.45 million units.

Anna Piretti, an economist at BNP Paribas states that, “Today’s numbers clearly…

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Marketing is an ever-evolving industry.  It is important as a marketer to stay educated on new trends and the latest technology to get the best results for your company or firm.  With that being said, which colleges and universities are implementing the newest marketing trends?

According to U.S News the top 10 Undergraduate Marketing programs are as follows:
1.    University of Pennsylvania
2.    University…

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A handful of industries have remained steadfast in growth and sales during the current economic recession, which officially began in December 2007. While the economy has particular industries struggling, some are instead leveraging the climate for opportunity. The economic downfall has spurred growth in bakeries and “sweet treat” businesses, consumer goods such as diapers and cosmetics, video gaming, and neighborhood…

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Texting has integrated itself into a prime way people communicate today.  As a result, marketers are finding ways to utilize this means of communication to reach their target audience.  The most recent example of this new marketing tactic is the Red Cross, which has raised $24 million via  text for the Haitian relief.

The way you can donate via text is fairly…

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Have you ever taken a quiz via Facebook or other social media sites? Well some companies are betting you have, and are integrating social media contests and quizzes to help raise brand awareness.  One company in particular, Celestial Seasonings, implemented a Facebook quiz to gain more exposure.  Jennifer Stolte, marketing director for Celestial Seasonings says, “Social media is something that’s…

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iPhone, Android, Black Berry and Nexus One—what do all of these phones have in common? More and more people are using them, making the market for mobile marketing more of a necessity. Commonly grouped as smart phones, these types of devices opened the door to internet surfing whenever and wherever and business apps to reach new customers.

Retailers in particular are…

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This is a guest post by David Towers

With Twitter riding high, it’s no surprise see the founders using their newfound clout to tackle bigger targets. And what could be more imposing than the financial industry. Along with glass-blower Jim McKelvey (also his former boss), Jim McKelvey has launched Square, the first major development in online purchasing since Paypal.

Square is not…

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With only a few more days in 2009, many bloggers are making their predictions for 2010 and/or rounding up what happened this year in 2009. According to DM News and other online resources e-mail marketing made a major impact in 2009 due in part of how cost-efficient it is and predicts 2010 will still see a growth for this marketing strategy.

According to…

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In October, the U.S Bureau of Labor Statistics reported the unemployment rate for the nation was 10.2% and for the 20-24 age range, the rate is much higher. The Wall Street Journal is reporting the unemployment rate for 20-24 year olds is a staggering 16%.  It goes on to report that employers are projected to hire 7% few graduates from the class of…

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