Merrin Muxlow
June 30th, 2009
A firm handshake, a welcoming smile, steady eye contact- all of these are the signs of a confident, competent leader, right? Well, maybe. Turns out, a strong handshake matters less than how you shake hands, smile wattage should depend on personal proximity, and steady eye contact can be read as confrontational in some settings. We’ve all heard that somewhere around 90% of communication…
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Posted in Business Management | No Comments »
Merrin Muxlow
June 22nd, 2009
The numbers are in- both Statcounter and ComScore show Microsoft’s Bing search engine, launched two weeks ago, chipping away at the solid hold Google has long maintained on search engine traffic. Within a week after it launched, Bing had jumped Yahoo! for the #2 spot, and caused Google’s market share to drop 6 points. Granted, the drop was from 78% to…
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Posted in Internet Marketing, Marketing, SEO | 5 Comments »
Merrin Muxlow
June 17th, 2009

It’s official- Facebook has become the most popular social networking site in America, edging out MySpace by a slim margin: 7.278 million U.S. users are now on Facebook, compared to 7.255 million using MySpace. To many, Facebook’s surge was inevitable, especially now that it offers one of the key features that differentiated the two sites: personalized URLS.
Over the weekend, over…
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Posted in Internet Marketing, Marketing, social networking | No Comments »
gbravo
June 10th, 2009
Voice over Internet Protocol (VoIP) is a universal term for the technologies involved in the transfer of voice communication over an IP network. For the most part, VoIP system users can make and receive calls just as they would from a traditional telephone network with only a home or business broadband internet connection. Here are eight features that make VoIP attractive…
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Posted in Phone Systems, VoIP | No Comments »
Betsy Brottlund
June 8th, 2009
Entrepreneurialism is characterized by an ability to find a way to flourish regardless of the setting or circumstances one finds oneself in. It is this individualism and spirit of resourcefulness that make the entrepreneur such an import icon in American economics, and world economics as well. So it is no surprise to find that the places where some of today’s…
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Posted in Business News, Incorporation | No Comments »
Nell Merlino
June 3rd, 2009
It might not feel like it, but there is actually a lot of money going around for small business owners, and most of it is coming straight from the Stimulus Package through the SBA. I found this out from my friend Eric Ness, from the Wisconsin SBA office, when he and I were in Washington, D.C. for National Small Business…
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Posted in Business Financing | No Comments »
gbravo
May 28th, 2009
Google’s new trademark policy, which will allow in certain circumstances the use of registered trademark names by non-trademark holders within an ad copy, will become effective on June 15th, 2009. Under Google’s current trademark policy, trademark names can be used without restrictions only in keyword lists. Trademark holders can request that Google bar the use of their trademarks in ad…
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Posted in Legal Matters for Business, Marketing, Patents and Trademarks | No Comments »
Nell Merlino
May 26th, 2009
My route to work each morning takes me past what is left of the New York Flower District. Passing the palm trees, orchids, rhododendrons and azaleas that line 28th Street, I think about the day ahead- what needs to be done, what I’m looking forward to. The plants and flowers themselves remind me of the passing of the seasons: Halloween pumpkins are…
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Betsy Brottlund
May 18th, 2009
Yes, we are in an economic recession, but that doesn’t mean that starting your own business today is impossible or even especially difficult. The recent boom in online start-up companies is an example of how entrepreneurs all over the world are using new technology to launch their businesses with little money to start. So if you are thinking about venturing…
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Posted in Business Start Up Advice | 1 Comment »
Nell Merlino
May 14th, 2009
I shared a podium yesterday with Aldonna Ambler - an award winning entrepreneur and founder of TheGrowthStrategust.com. She has the BEST ADVICE for writing a business plan that I have ever heard. When you start, she said, keep it simple. Before you start answering the questions though she strongly recommended taking a pile of about 10 sticky notes or sticky mailing…
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Posted in Marketing | 1 Comment »