Monique L. Myers
November 3rd, 2009
At the start of this week, California workers will notice their paychecks are slightly smaller. In July, California legislature passed a plan to falsely increase state revenue until June by increasing the Personal Income Tax withholding by 10%. Technically this is not an increase in the personal income tax as any extra withholding will be returned in April, it is…
Ellisa Brenneman
November 2nd, 2009
In today’s economic environment, individuals with entrepreneurial mindsets are exploring new ideas for businesses that will not only survive in a recession, but will also thrive. The key to starting a new business is maximizing its resources while remaining lean in operations. Let’s face it: most people do not have $100,000 sitting in their pockets. So, how is it possible, then, to start a…
David Liu
October 30th, 2009
Video chat and a VoIP service has been showing up on space shuttles, airplanes, offices, public schools, and even Oprah. Recent improvements in standard internet speed (currently over three quarters of all American households have broadband, according to a study by the Consumer Electronics Association), now allow more and more options for internet telephony to enter the market.
Currently, the highest rated…
Ellen Arndt
October 22nd, 2009
Many business plan writers and entrepreneurs have engaged in heated debates as to whether a business plan should include both a SWOT and risk analysis. The SWOT tool assesses the strengths, weaknesses, opportunities, and threats of your new or existing businesses, whereas the risk analysis looks at the risks faced by your venture and how you intend to overcome those obstacles. When looking…
David Liu
October 20th, 2009
Search engine Yahoo will end its paid inclusion program (similar to pay per click) at the end of the year after complaints that having paid advertisements included in organic search results could create biased results. The move is not a PR one though – Yahoo originally stated that its paid inclusion program was still up in the air at their July…
Ellisa Brenneman
October 19th, 2009
We all know the value of hard work, especially in one’s own ventures. There’s a slippery slope to avoid with it too, and that’s where hard work becomes more than just something to keep you up at night, it becomes an Art form. I spend a significant amount of time consulting and restructuring business plans to whittle down and refocus clients so…
Monique L. Myers
October 13th, 2009
VoIP systems revolutionized office phone systems and phone system capabilities allowing more businesses on-the-go capabilities at a low cost. Just recently, cell phone providers realized this could revolutionize the mobile industry as well.
Last week the media networks went crazy covering the two major VoIP service and cell phone developments. First, Verizon announced that it will be working with Google’s Android software and will begin…
Ellen Arndt
October 13th, 2009
Every business plan should entail a comprehensive overview of your business’ marketplace competition. Any business that provides a similar service or product in the same region may be viewed as a primary or secondary competitor. Identified competitors underscore the impetus of expanding your company’s product or service into the selected market. As such, your business needs to highlight and build upon the weaknesses…
Norman Birnbach
October 8th, 2009
The US Chamber of Commerce is being confronted by a crisis — the problem is: it doesn’t seem to realize it’s got a crisis. [Read full article]
Monique L. Myers
October 6th, 2009
A recent report by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP found that Internet advertising is down 5.3% as compared to last year. If your company has cut back on internet advertising but wants to boost brand buzz, promote sales, or improve customer service, joining a social media site for your online marketing efforts may be a perfect cost saving alternative.
Twitter and…
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