Startup Tuesday: 3 Alternatives to Outsourcing Your Copywriting

Posted by on April 30, 2013 in Startups [ 0 Comments ]

alternatives to outsourcing contentIn a post-panda world, content is no longer an option. If your website is lacking high-quality, valuable content, you’re not going to rank as well as your competitors who are creating engaging blog posts and articles. But, as a small startup, you may not believe you have the resources to produce one blog post a week, much less the funds to outsource the work.

Lucky for you, you’re not alone. The 2013 B2B Content Marketing report found that 64% of content marketers report their biggest challenge being the ability to create enough content. So, if you can’t create the content yourself, and outsourcing is out of the question, it’s time to consider some other options.

Related: Creating a Content Machine: Tools, Models and Tips

Find In-House Experts

Your business opens its doors every day because you have experts handling each aspect of the process – from tech to accounting. So, why not use their expertise to create content for your readers? Instead of hiring the work out to a company that will simply regurgitate content that already exists, look to the people who are working in the field each and every day.

  • Many aren’t comfortable writing an article, so try Q&A. This is an easier way to get content with little to no work. Ask the questions, type up the answers and publish.
  • If employees are comfortable writing and publishing, give them access to your backend system and have them schedule it in. It will only take a few moments to edit before sending it live.

Related: Marketing Fun Friday: 10 Types of Content You Should be Creating Now

Hire a Part-Time Curator

If you don’t have time for a full-time staffed writer, hire a part-time curator. The practice of content curation is defined by Content Marketing Institute as, “The practice of finding, organizing, and sharing the best and most relevant content on a specific topic, rather than solely creating all their content themselves.”

This part-time person can spend their day searching the web for content that has gone viral, and create articles around that subject, making it relatable and valuable to your readers and/or customers. Not only is this process more efficient, but you don’t need a full-time staff member to do it.

Solicit User Generated Content

User generated content is a trend many brands have taken to. In a time of content shortage, not only is this less work for you, but is a great way to build community around your content. When users are contributing the articles, they are more likely to promote it for you bringing traffic and interested readers back. To get started, there are a few ways to can solicit this content:

  • Ask on your site: Create a “Guest Posting” page where you direct bloggers to the correct contact info. You can also include guidelines here, if necessary. You’d be surprised how many bloggers within your niche are looking to submit high-quality guest posts.
  • Join a directory: There are many blog directories that allow you to create an account, place an ad, or solicit guest authors. Some of these include Guestrr and MyBlogGuest, among many others.
  • Create a Contributor of the Week: Everyone wants to get recognized, and this will serve two purposes: Bloggers will want to produce better content to be in this coveted spot, and people visiting for the first time may be more likely to contribute, as well.

Not only is content necessary for your small business, but it’s not as hard to get as it may first seem. ┬áIf you don’t want to, or can’t afford, to outsource your copywriting, consider utilizing user generated content or turning to your expert employees. Not only will you get a better variety of content, but expert and contributed content is far and above more valuable to your readers.

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