3 Tips for Your Holiday Marketing
Posted by Megan Webb-Morgan on November 12, 2012 in Marketing [ 3 Comments ]
The holidays are fast approaching, and the National Retail Federation is expecting 2012 holiday sales to rise 4.1% over last year’s sales; the total holiday haul is expected to reach $586.1 billion. Your holiday sales can represent anywhere from 20 to 40 percent of your annual business. Creating a marketing campaign geared towards the winter holidays can help you find new customers and increase the value of returning customers – increasing your holiday takeaway.
Make Small Changes
With a few small changes to your online and in-store presence, you can help your business get ready for the holiday shopping season.
- Hire a graphic designer to create a holiday-themed banner for your website, Facebook page, and other social network accounts. This makes your online presence more personable, and leads customers to expect holiday sales and deals.
- Promote holiday-themed items and services both online and in-store. Figure out what your customers will need to get them through the shopping season and find a way to give it to them.
- Optimize your keywords! Bring in holiday traffic by making sure your website’s keywords are appropriate for the season and the ways that customers search for products and gifts.
Promote Special Offers
The holiday shopping season is considered synonymous with special deals. Why else would Black Friday be so popular? Attract deal-hounding customers with discounts, giveaways, and “holiday specials.”
- Promote season-appropriate deals for your customers. These can be as simple as free cookies and cider at your store. Offer a holiday-themed giveaway to website or store visitors.
- Bundle your products or services in a way that extends their relationship with your business beyond the holiday season. If you sell scented candles, for example, you could offer a promotion like, “Buy holiday candles now, get 10% off next season’s special scents!”
- Offer gift certificates! These are an extremely popular holiday item, and can generate more revenue for your business by bringing in new customers and upselling beyond the amount of the gift certificate.
Get Into the Spirit
Most charities and non-profits utilize the holiday season to encourage monetary contributions and community engagement. Businesses that support community and charity events can benefit from the exposure and strong branding that a goodwill campaign has to offer.
- Give your business a strong brand of community consciousness by getting involved in local charitable efforts.
- Don’t have a lot of up-front cash to donate? There are many ways your business can contribute. Sign up to volunteer, or offer your employees paid time off to volunteer at an event. Promote the charity within your store and online presence. Donate your products or lend equipment or open space to the charity of your choice. All of these efforts will encourage awareness and branding of your business during the holiday season.
Embrace the holiday season as an integral part of your marketing strategy. Getting involved with your community, offering special holiday-themed deals, and getting into the spirit of the season can expose your business to new customers – ones with the potential to keep coming back over the course of the year.