4 Simple Steps to Integrate Social Media Within Your Business
Posted by Matt Krautstrunk on August 16, 2011 in Email Marketing, Social Networking [ 2 Comments ]
It seems that just about every SM report or article I read these days emphasizes the need to “go social.” Some businesses are doing it the right way and some businesses are doing it wrong; however, it is the social media pioneers are who are doing it unlike any other. Learning how to socialize your business isn’t about doing exactly what the big brands do, because big brands have different needs than your small business. Finding your secret social sauce shouldn’t be too difficult if you stick to your guns and integrate “social” within your business.
1. Viral Email
Gone is the days of plain, vanilla emails that don’t capture attention. Hello, multi-channel creative and integrated strategies to promote and share anything with relevance.
Despite what you may have heard, email marketing isn’t dead. In fact, it is still one the most profitable marketing mediums around, generating $43.52 for every dollar spent, according to the Direct Marketing Association. Why not invest more content resources into email and leverage social tools to promote your newsletters?
2. Social Media Policy
The term social media policy is almost policing in nature. The word policy has a schema associated with it that holds negative connotations. However, a social media policy doesn’t have to be “don’t do this” and “don’t do that,” and instead could be, “you are a brand ambassador for our company, tweet about us and emanate us.” Your employees are some of your greatest assets. Encourage them to include a link to your website and speak on your behalf.
3. Become Visibile
A major benefit of having a strong social presence is increased visibility in search. As you gain credibility in your niche, your products and services will snowball in popularity. According to B2Bento, greater than 90% of B2B buyers are using social media to research purchases. Understanding how to target and find these buyers will help integrate social elements in to your sales cycle. Having a social media following is important but still head with caution when trying to upsell a product on Twitter.
4. Customer Service
One of the biggest advantage your small business has over big brands is the fact that you can cater and talk with everyone who is talking to you. Big brands simply can’t field their social volume, so they try to respond to people merely as a branding play to make it seem like they are handling customers. However, for small businesses shifting resources toward customer service can really expand the scope of your efforts but also the effectiveness. Create a Social Mention for whenever someone mentions your name, to help you respond and improve customer service response time.
Overall, integrating a social strategy within your business shouldn’t be a burden. It should be something that completely organic and natural because you are simply exposing elements of your business to your community and then listening and responding.
Image Credit: My Intuitive Mind