4 Twitter Strategies Every Small Business Owner Needs to Succeed

Posted by on February 12, 2014 in Social Media [ 1 Comment ]

twitterSocial media platforms have exploded in popularity and reach within the past decade, with over 70% of online adults currently using social networking sites.Small businesses have taken note of the trend; 57% of small business owners now use social media as part of their marketing strategy.One of the most popular platforms for businesses is Twitter, which boasts the statistic of being the top B2B social media platform (used by 85% of B2B marketers).With 241 million monthly active users, Twitter is a marketing tool that small business owners can’t afford to ignore. Here are four Twitter strategies you can use to help your small business succeed:

1. The 4-1-1 Rule

One of the biggest ways to gain more attention on Twitter involves knowing the best combination of what pieces of information to share with your readers (i.e. customers). The 4-1-1 rule entails putting out a specific ratio of tweets: for every four pieces of original content from others, post one relevant retweet and one “self-serving” tweet. The four pieces of original content might be linking to articles from various sites that are relevant to your business. The one relevant retweet could consist of sharing a status from another page on Twitter that relates to your business or the interests of your customers. For the final part of the equation, add in a tweet that promotes your own business. This mix ensures that your feed remains interesting and relevant without your business coming across as too self-interested. If your tweets have a good blend of information, you’ll keep the customers coming back for more.

Related: Small Coffee Shop Finds Twitter and Gains 14,000+ Followers

2. Tweet Often

Pairing up with using the 4-1-1 rule to put forth good, consistent material is the reminder to tweet often. In order to stay at the forefront of your readers’ minds, your business will need to be consistent about frequency of postings – but be careful that you’re not tweeting too often. Much of what’s posted on social media is “noise”; you want your company to stand out by consistently putting forth quality tweets that have relevance and meaning to your readers. Just how frequently you tweet will depend on your business strategy, but try to post several times throughout the day.

3. Use Your Time Wisely

It’s important to practice good time management when using social media. Make use of one or more management tools to maximize your payoff vs. time invested. Apps like Tweetdeck, Hootsuite, Twitterfeed, and Nambu can help you, for example, organize your feed and automatically schedule posts throughout the day. It’s recommended that using a social media platform like Twitter should only take up about 1.5% of your day (that’s up to about 2 hours a week). Your business needs to make sure it’s putting forth quality material, but with the constraints on every small business owner’s time, it’s vital to make use of management tools so you’re not wasting resources.

Related: Why Tweets are a Small Business’ Best Friend

4. Engage, Engage, Engage

Since Twitter is primarily a communication tool, the final – and perhaps most important – piece of advice is simply to engage with your followers. Consistent communication and prompt responses shows that you care about your customers’ feedback and thoughts. Now more than ever, social media platforms have become a tool for relationship building between business owner and customer, and Twitter is no exception.

 Related: Get social marketing advice from the most qualified

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