5 Questions to Ask Yourself as You Build Your Brand’s Online Presence
Posted by Megan Totka on March 6, 2014 in Branding, Business Start Up Advice, Customer Service, Marketing, SEO, Social Media [ 0 Comments ]
An online presence is essential in order to reach and engage with your customers. If you aren’t using web tools to make sure you are reaching your ideal audience, you may be losing out on excellent opportunities to convert potential customers into loyal ones. As you strive to build a strong online presence for your business, ask yourself these five questions:
Where (if at all) Do You Rank in the Search Engine Results?
Most consumers use the Internet to find a business, so it is important that yours is easy to find online. Use different search engines to search the name of your business and see where it ranks. The higher your position in the search results the better your odds are that potential customers will click to view your business website. Add your city to the search and watch to see if your position differs.
What if your business doesn’t make the first page of the search results? You may wonder how to get your website to rank high on Google or other search engines. Begin by looking into search engine optimization – see which techniques may help you bump your business up on the search engine ranking.
Can Prospects Find You?
Consider registering your business with geo-based sites like Foursquare, Bing, or Yelp to point customers in the direction of your business. Google Places is also powerful and improves your business’ visibility on Google Maps, mobile, and Google+. You can register your business with Google Places and add photographs and other information about your business. Share your phone number and business hours of operation so your customers can contact and visit you.
Are Your Ears Open to Hear Your Customers?
Consumers often seek and believe online reviews they find on places like Yelp. Customers have the ability to review any existing business on Yelp and leave your business exposed to untrue information or negative feedback. Make sure to create an account and authenticate ownership to claim your business. This will allow you to track your reviews, monitor views of your page, and change your business information as needed. Don’t forget to utilize Yelp’s ad platform – it’s a great place to promote your business and offer deals.
Is Your Marketing Message the Same Across the Networks?
Many small businesses are active on at least one social media platform. Through having a presence on review pages and social media, it enhances the importance of making sure your online communications are aligned such as your imagery, profile pictures, and contact information. This doesn’t mean you need to be on every platform; instead aim to focus your time on the platforms where your customers are active.
Is Your Website Accessible From Every Location?
Many businesses still don’t deliver on mobile devices. No matter how crisp and concise your website is, if you can’t be found via a Smartphone and prospective customers don’t know where you are located or what you offer, it means they more than likely won’t give you business. Make it a point to have a mobile site that includes a click-to-call phone number and other necessary information. Check your website on a mobile device to ensure it is simple to navigate.
In today’s business world, online presence practically equals brand awareness. The way you present your brand on the Internet is the 21st century equivalent of your first meeting with a consumer. Small business owners should ask themselves these questions as they work to broaden their online presence.
What are the key components of your strategy to build an online presence?
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Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.