5 Tips for Taking Your Business Online

Posted by on September 24, 2013 in Business Start Up Advice [ 0 Comments ]

online businessAs the amount of Internet users continues to grow, we see a significant impact on businesses.  For entrepreneurs who entertain the idea of starting a business, the opportunities are undeniable.  Here are some great tips for taking your business online.

Related: Expert Advice on Perfecting Your Internet Marketing

Once you’re online, you must do more than maintain your Web presence.

The conventional approach of barely maintaining your online presence should be replaced with an active option that encourages customers to engage with your services or products.  Create intuitive opportunities that facilitate online browsing, cross selling and ultimately more purchases of your products and services.

Invest in your website.

Problems with poor website design and interfaces that aren’t adapted to customers’ requirements have a low active participation rate by users.  Make sure your website is simple to use.  The convenience factor is a major issue that encourages online shoppers to follow through with a purchase. A website that’s outdated with errors and has a confusing layout is just as unattractive to a prospective customer as a poorly stocked and messy physical brick and mortar store.

Pay attention to the function and layout of your website’s design.  An online store website should mirror the look and feel of what your physical store looks like, whether or not you have one.  What your customers think of your business will spread, so you should care about your online reputation and create a website that proves your dedication to your customers.

Related: Get help from a web designer.

Protect your customer.

Trust is imperative.  When it comes to working with people’s money, it’s critical to utilize a dependable and secure payment gateway. Take measures that can be implemented to ensure a safe shopping experience such as mobile and sms verification.  You should also offer review and ratings from peers and threefold security.  Offering customers access to the service can alleviate their security concerns.

Commit to this venture.

Once you’ve decided to embark on an online business venture, recognize that your online business won’t develop overnight.  While it’s not too time consuming to set up the online business, the fruits of your labor won’t show up instantly in your bank account.  It takes a lot of hard work to build up an online business.

Related: 3 Steps to Scaling Your Startup Successfully

Join discussion groups.

Share your experiences with like-minded business people.  The Internet has various online groups where you can ask questions, receive support and your business peers can offer solutions to issues you may have.

If you’re someone that dreams of running a successful business venture, an online business presence may be great for you.  Take time to do it right the first time, and you’ll create a reputation as an online company that customers will love to do business with.

What investments, either time or financial, proved beneficial as you took your business online?

About the Author: Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

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