5 Ways to Build Your Brand On Twitter with Meaningful Followers

Posted by on November 27, 2012 in Marketing [ 2 Comments ]

twitter followers businessYour business relies on it’s online marketing tactics. And, with more than half a billion Twitter accounts sending 140-character messages out into the social media space, Twitter is a great way to connect with like-minded individuals, show your support for brands and generate sales.

And, while it’s super-easy to buy thousands of followers in just a few clicks, Twitter will only benefit your business if your followers are meaningful accounts – ones that will listen to the messages you’re disseminating and help to spread your words.

Here are some techniques on how to populate your account with potential brand advocates, not empty accounts who don’t care about your brand or business.

1. Start with your personal connections. After signing up for your Twitter account, search for co-workers, friends and family members, and check out who they’re following. Peruse some Twitter bios, and follow accounts that look meaningful to you or your brand.

Send them a Tweet telling them why you followed them, or add them to a Twitter list to help you stay organized with who you’re following. As they follow back, send them personalized direct messages to thank them for the follow, and use your lists to search for interesting content to Retweet.

2. Build up relationships with your followers. Whenever an account follows you, look at that account’s page to see what you have in common. If there’s enough to warrant a Twitter relationship, follow them back. For every new follow you get, send a direct message thanking the Twitter user for following. Try to make it personal so the user will see your genuine appreciation and be more likely to share your Twitter content in the future.

3. Use Klout to find influencers. Klout is a great tool to find influencers in topics related to your brand, and it contains those influencers’ Twitter information right on their profiles. Do a Klout search to see who is making waves in your industry, then follow those people and add them to lists. After you follow, be sure to give them +K regularly to continue to show your support.

4. Take advantage of Twellow. Twellow is another great resource for power Twitter users. With Twellow, you’re able to search for top Twitter accounts by topic or location. These are great features, especially if your business’ customers primarily come from one area. By following industry thought leaders on Twitter, you’ll be able to widen your network and possibly convert them to influential brand advocates.

5. Truly Interact. After you follow accounts you think are important, the key to gaining more followers is to interact with your existing ones and post meaningful content that users will want to share. Don’t just copy and paste links from your blog into your Twitter feed – make sure you’re responding to Tweets, retweeting interesting content and sharing your own engaging content that encourages discussion.

The more interactions you have, the more other users will take notice of your account, and the only way to build up those mentions is by being sincere in communications. Have more tips on how to cultivate a significant Twitter following? Leave them in the comments.

Photo credit: smh.com.au

Nicki Escudero is the social media and content strategist for CX, which provides cloud storage solutions to businesses and individuals, with a focus on collaboration with features such as groups, chat and social network sharing. To try out CX for Business for free for 30 days, no credit card required, go here.


2 thoughts on “5 Ways to Build Your Brand On Twitter with Meaningful Followers


  1. avatarApril

    Hi Nick! I agree. Social media is all about interacting with others. After following other accounts, it doesn’t stop there. This is the first time I’ve heard of Twellow! I’ll try to use that. Thanks! :)



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