6 Holiday Marketing Ideas That Work for Every Industry

Posted by on November 23, 2011 in Marketing [ 0 Comments ]

With Thanksgiving just one day away, you’re likely counting down the hours until your four day weekend. Most companies let their employees have Turkey Day and the next day off of work, and you know what that means—shopping. Although the Thanksgiving holiday is coming up quickly, the general holiday spirit will remain in the air for the rest of 2011. This opens up tons of marketing opportunities for just about every type of company. The holidays not only give marketing departments creative ideas to work with (incorporating a turkey into your meat packing business, Santa Clause buying auto insurance, etc.), but companies can rest assured that these campaigns will get more attention than usual.

According to Media Post, the top five days by sales conversion volume were all between Thanksgiving and Christmas:

  • 23% the day after Thanksgiving, which is also known as Black Friday
  • 17%  on Nov. 28 and 30
  • 16% the Monday after Thanksgiving, which is also known as Cyber Monday
  • 17% on Dec. 6

If this wasn’t enough to convince you, marketing for the holidays is necessary simply to stay in competition with your competition. According to MasterCard Advisors Spending Pulse, 2010 pre-Christmas sales were $584.3 billion. In other words, consumers are expecting a deal. If your company isn’t offering some type of promotion, consumers will certainly be able to find what they need elsewhere.

It is also important to note that although the buzz around the holidays usually involves retail companies, other companies can still benefit. While most people won’t be focused on buying life insurance or seeking legal services during the holiday season, their eyes and ears are still more open than usual. Your customers may come into your company after the holidays, but your holiday marketing could have done the trick.

Holiday Must-Have Marketing Tips

If you’re convinced that your company should be using holiday marketing tactics, it’s time to begin exploring the different options. Consider a few of the most popular ideas that were used by businesses in 2010:

  1. Holiday Deals—As discussed above, this is probably one of the easiest ways to draw in consumers around the holidays. Use the holidays as an excuse to take money off a product or service. After all, if you offer a product or service at a great price, consumers will always listen.
  2. Packages—If your business allows for bundling or a type of gift basket, the holidays are a great time to put this into motion. People are looking for gift ideas, and if they can buy everything at once they will be more apt to go with your company.
  3. Greeting Cards—Many companies send out themed greeting cards to past customers or clients. Consider also putting some sort of coupon in the greeting card to help show how much you appreciate their business. Most will be touched!
  4. Volunteer—There are bound to be tons of fall festivals and winter events going on around the community. Look into your local recreation center and restaurants to see if there is anything you can do to get involved. This will be a good way for your company to show its support in the community as well as market the brand.
  5. Newsletters—Consumers will be surfing the Internet looking for gift ideas or special deals. If you promise both in your newsletter, you’re sure to have more sign up than ever before. Once someone gets regular newsletters from your company, you will have a better chance of getting referrals and keeping that person interested for the long hall.

The important thing to remember is that the holidays are about giving and being with family. Make sure your company does not abuse the holiday spirit. In other words, newsletters every hour and holiday deals (that really aren’t deals) defeat the purpose. As long as you follow a few of the tips above in moderation, you will find that holiday marketing is actually a lot of fun! The holidays is the time to get creative. Do you have any great ideas for the 2012 season?

Photo Credit: ultimatebizassistant.com

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