Are You Really Out of Link Building Opportunities?
Posted by Guest Author on June 28, 2013 in Blogging for Business, Internet Marketing, Marketing [ 0 Comments ]
So many site owners struggle to come up with link building opportunities, especially after they have been at it for a few years. But, could you ever really run out of link building opportunities completely? In a recent interview, Julie Joyce of Link Fish Media said;
I say take on some of the responsibility of marketing your own site and open your mind to new ways of doing things while realizing that you might have to do some hard work yourself… Anyone can figure out a new angle on their area of expertise also, and it can be marketed. It may take ten times the amount of hard work for site A to do this than it would for site B, but that’s life. The only person who runs out of opportunities is a lazy person who lacks creativity.
So, how can site owners get out of their own way and find new link building opportunities? Here are a few ideas:
1. Connect with local bloggers and news sites.
Be on the lookout for local bloggers and news sites like Patch.com; these can be great sources of local links. For instance, if I ran a restaurant here in Boston, a simple Google search for “Boston food blogger” would give me dozens, maybe even hundreds of blogs to check out. I could invite some of those local bloggers over to my restaurant (although if you offer them an incentive be sure it’s upfront in their review) to taste my latest dish. Not only do I get people in my restaurant, I get some new online reviews (be sure you can take the bad with the good) and a few quality local links from bloggers that have the ears and stomachs of my target audience. The same goes for local news sites—if you can give them a story you’re actually saving them time and effort! Did my restaurant just win an award? Am I opening a new location? Is one of my chef’s competing on a Food Network Show? Pitch them your ideas and see where it takes you!
2. Double check your vendor/sponsor listings.
Having a booth at a tradeshow doesn’t come cheap, as many site owners know, but in addition to physically being able to interact with their customers and sell products right then and there, site owners can also got a vendor listing on the tradeshow’s website. Most tradeshows or industry events will happily add a link to your vendor or sponsor profile; all you have to do is ask!
Be sure to look “under the hood” of the site and see what other link building opportunities you can find; they might not be as straightforward as a direct link. For instance, can sponsors speak at the tradeshow or conference? If yes you might be able to get an additional link to your site under your speaker’s bio, as well as create valuable content that can be repurposed for your own blog and social media needs. For instance, a 10 minute presentation can be recorded and uploaded to YouTube, then shared across your social networks. It might even get picked up in a few recap blog posts or on the tradeshow’s site itself for even more links. Never think that one link is the end of the game—great links beget more links if you just keep looking!
3. Look for niche social networks.
There are probably dozens of niche social networks specifically for dog-lovers out there, so you can bet that if I ran an organic dog food company those are the social networks I want to be active on! You can’t ignore the Big 4 (Facebook, Twitter, LinkedIn, and Google+) but a site like Dogster is a direct line right into the heart of your target audience! This particular niche social networking site has forums, message boards, a Q/A section and more—it’s a link building goldmine! Not only can you get a link from your niche social profile, as you build up your presence on that site you become a resource and can share content and other links that help educate the audience. Niche social sites might not have the same vast audience as a Facebook or Twitter, but a quality link on a relevant site that sends targeted traffic your way is never a bad idea!
4. If you paid for an ad, can you get another link for free?
Start poking around for “free” links on sites you advertise on including; guest blogging opportunities, vendor listings, member profiles, blog commenting, additional mentions in e-newsletters and so forth. Sometimes when you’re a paid advertiser, a whole slew of free link building activities opens up. Plus, those “free” links (especially those in guest blog posts and articles) will stick around long after your ad run has ended.
Yes, finding new link building opportunities can be tricky but sometimes all you have to do is change the way you’ve been looking at it!
Author Bio: Nick Stamoulis is the President of Brick Marketing (http://www.brickmarketing.com), a Boston SEO company. With over 13 years of industry experience, Nick Stamoulis shares his SEO knowledge by writing in the Brick Marketing Blog and publishing the Brick Marketing SEO Newsletter, read by over 120,000 opt-in subscribers.
(Image: freedigitalphotos.net, Kromrathog)