Bing and Google Both Have Deals With Twitter: Will this change the way SEO is done?

Posted by on December 8, 2009 in SEO [ 0 Comments ]

Search engine optimization and other online marketing tactics have been growing and changing for a while now. Microsoft is adding to the mix by adding a new feature to their search engine, Bing. If you go to www.bing.com/twitter you will see tweets relating to your search query appear and the tweets will automatically update on the search page as they are sent to Twitter.

Microsoft added this feature in hopes of being more competitive with Google, who has dominated the search engine scene for years. Many SEO companies have figured out how to “crack the code” so to speak on organic search results. Writing good content, with the right amount of links to a specific website can get your organic ratings hire in search engines like Google and Bing.

With this new Twitter feed, I can’t help but wonder what this is going to do to the SEO world? Will it be a new hurdle to jump over, or will people even find the twitter updates useful? I think it’s too early to tell, but it seems interesting.

Interesting enough that Google has felt left out and wants in on the action, and also made a deal with Twitter, but Google’s Twitter search is not live yet. According to Marissa Mayer, vice-president of search products and user experience at Google, said in the official Google blog: “We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months.”

This new Twitter feature on both search engines brings up the ever-going debate of how important is it for business to incorporate social media into their marketing strategies. If these search engines prove to make a mark, and drive more traffic to company websites, will it force business owners create a Twitter account?

Will accounts similar to pay per click accounts pop up on Twitter to assure certain links to company websites? I guess we all will just have to wait and see. As 2010 approaches it is already gearing up for new and interesting developments in the online marketing world.


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