Marketing Fun Friday: 4 Keyword Research Tips for Business Owners

Posted by Guest Author on June 7, 2013 in Internet Marketing [ 1 Comment ]

Keyword research sets the stage for the rest of your business website’s SEO.

The keywords you target (or don’t target) on your site determine what searches Google and Bing will pull your website for and what kind of traffic will find its way to your website.

Here are four keyword research tips to help you stay on track:

Related: Get help with your keywords from … Read More

Expert Advice on Perfecting Your Internet Marketing

Posted by business on February 26, 2013 in Blogging for Business, Business Start Up Advice, Internet Marketing, Marketing, SEO, Social Media, Social Networking [ 0 Comments ]

We know you’re a smart, savvy business owner (you’re reading this post, after all), so we know you’ve written a thoughtful business plan that you revisit periodically.

We also know that you have an easy-to-navigate and easy-to-find website, where customers can find and buy what they’re looking for with no hassles. Now all that’s left to do is increase traffic to your site.

For … Read More

Making Time to Execute Your SEO Campaign

Posted by Guest Author on September 26, 2012 in Internet Marketing [ 1 Comment ]

As a small business owner or marketing manager that is responsible for most of your company’s marketing efforts, online and off, adding an SEO campaign to an already hectic daily schedule might seem like an impossible task. You barely have the time to eat lunch most days, not to mention squeezing in link building, blog writing, keyword research and more.

But if your company can’t … Read More

5 Easy Tips to Building an Online Community around your Brand

Posted by Rachel Hyun Kim on April 4, 2012 in Branding, Internet Marketing, Social Networking [ 0 Comments ]

In the past, marketers would rely on traditional media in order to send the message out to their audience. However, with the advent of the Internet, social media, and changing standards of connectivity, much of the audience has shifted online. Many companies have addressed this shift through a variety of ways, whether through developing social media strategies or giving employees the new title of … Read More

How to Maintain the Little Privacy you have Left

Posted by Rachel Hyun Kim on February 1, 2012 in Internet Marketing, Web 2.0 [ 0 Comments ]

Privacy on social media may seem like a bit of a contradiction: the user puts all of his personal information on the Internet, but still expects a measure of privacy in order to protect that data. The average user generally skims the Privacy Policy of a website, and rarely checks or updates their privacy standards. But because social media platforms and various websites are … Read More

Should You Hire A Facebook Page Designer?

Posted by Jessica Sanders on January 23, 2012 in Branding, Internet Marketing, Marketing [ 0 Comments ]

Facebook has taken its place as the number one social media site for businesses.  According to Hubspot Blog, 70% of all businesses use Facebook for marketing. With that said, how many of these pages are actually done well? Unfortunately, many companies still don’t know how to put their page together in a beneficial way.

As a free source for marketing and user generated … Read More

Content Marketing Tip: Focus on Educating Your Target Audience

Posted by Guest Author on October 20, 2011 in Business Start Up Advice, Internet Marketing, Marketing, SEO [ 6 Comments ]

Content marketing, alongside SEO and social media marketing, are the three sides of the inbound marketing pyramid. Inbound marketing focuses on attracting a potential customer that is already looking for your products/services as opposed to traditional marketing, which works to interrupt the daily life of that customer in the hopes that remember you down the road. Content marketing refers to any and all forms … Read More

Given Sale of MySpace, Can Businesses Learn from Mistakes?

Posted by Dave Thomas on June 30, 2011 in Affiliate Marketing, Business News, Business Start Up Advice, Internet Marketing, Social Networking [ 0 Comments ]

Many companies come and go without even a whimper.

Others, however, learn from their mistakes and the errors of others, making adjustments to their businesses in order to survive and fight for each and every dollar in a tough economy.

Given the news Thursday that entertainer Justin Timberlake was part of a group (Specific Media) that purchased MySpace for a mere $35 million (News Corp. … Read More

If the Pope Can Communicate, Your Business Can Too

Posted by Dave Thomas on June 29, 2011 in Business Technology, Internet Marketing, Public Relations [ 0 Comments ]

As strange of a sight seeing the Pope on Twitter may be, it actually took place this week at the Vatican.

Pope Benedict XVI used Twitter to unveil the launch of a new Vatican Web site, timed to coincide with this week’s 60th anniversary of his ordination as a priest, while also improving the Vatican’s marketing outreach to its followers.

Pope Benedict tweeted, “Dear Friends, … Read More

Google Being Probed; Time for More Competition?

Posted by Dave Thomas on June 27, 2011 in Business News, Internet Marketing, Legal Matters for Business [ 0 Comments ]

Many business owners actually like some good competition when all is said and done.

It gives them the ability to see how they measure up against competitors in the eyes of the consumer, where they need to tweak goods and/or services, and where there is room for growth.

When it comes to the search engine giant Google, a number of other companies are indicating … Read More