Posted by Resource Nation on April 22, 2014 in Email Marketing, Mobile [ 0 Comments ]
Have you seen the latest email research? According to Litmus, 43% of emails are now opened on a mobile device such as a smart-phone or tablet (Tweet This). Some companies report an even higher mobile base, with up to 50 percent and even 65 percent of emails being opened on the go. What’s more, according to Litmus, only 3 percent of readers review a … Read More
Posted by Resource Nation on September 27, 2013 in Email Marketing, Marketing, Retail [ 0 Comments ]
Do you remember the satisfying fatness of the Sunday edition of the newspaper? Do you remember why it was so thick? There were so many coupons, sales inserts and direct mail advertisements in vibrant colors. While many newspapers are still in circulation, the prominence they once held is waning; and advertisers and business owners have been quick to take note.
Posted by Erica Bell on August 16, 2013 in Email Marketing, Marketing [ 0 Comments ]
Email’s dead, right? Wrong. Email is alive, kicking and doing better than ever. Businesses that want to be successful have to be able to deliver the right content and offers to their subscribers at the right time. What makes an email truly successful is your ability to engage a user through your copy and imagery. While each business will have different frequencies that yield the … Read More
Posted by Kate Webster on June 14, 2013 in Email Marketing, Marketing [ 2 Comments ]
Online marketing has drastically increased in recent years, and email campaigns seem like the new way to market to new customers and reach out to existing ones.
Because customers are receiving so much spam in their inboxes these days, it’s important that your company keep its email marketing content fresh so you don’t get moved to the trash folder.
To make your email marketing … Read More
Posted by Megan Webb-Morgan on February 14, 2013 in Email Marketing [ 0 Comments ]
A study by GetResponse found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half.
Make your email marketing campaigns more effective by utilizing emerging best practices – like taking advantage of mobile, changing the way you send emails, and applying your marketing efforts across multiple channels.
Posted by Megan Webb-Morgan on January 30, 2013 in Email Marketing [ 0 Comments ]
Following your email marketing metrics is one of the most effective ways to assess the success of your email campaigns. Your email analytics platform can provide you with unnumbered amounts of data for you to assess. Don’t have an analytics program? Get started with one of our hand-picked vendors today.
Because some of this data is more valuable than others, it’s important to understand … Read More
Posted by Kate Webster on January 16, 2013 in Email Marketing [ 0 Comments ]
Email marketing campaign numbers have skyrocketed in recent years, and competition to stand out within the confines of an inbox is tougher than ever. Still, Act-On.com reported, “59% of B2B marketers say email is the most effective channel in generating revenue.”
Not to mention that 77% of online customers ages 15 and up claim that email is their preferred method of receiving promotions; that according … Read More
Posted by Guest Author on December 14, 2012 in Email Marketing [ 0 Comments ]
Today’s businesses rely more on the Internet for information, communication and advertising than ever before. It has become a powerful medium utilized by people all over the globe.
Nearly everyone who owns electronics with the ability to connect to the Internet can share data and messages with anyone around the world. Knowing this, every business makes promoting its services and products online a top priority. … Read More
Posted by Guest Author on July 25, 2012 in Email Marketing [ 3 Comments ]
We all want more time, right? Until we find the solution to adding hours in a day, we need to focus on ways we can be more efficient with our business operations. While email marketing and social media may seem daunting and a “time suck,” I assure you that with the right plan and integration, your business can benefit from using these tools. Your business … Read More
Posted by Rachel Hyun Kim on November 29, 2011 in Email Marketing [ 4 Comments ]
Email marketing utilizes email to send a message to an audience. Cost-effective and easy to use, email marketing has become one of the most common forms of online marketing. Email marketing can be used for a wide variety of purposes, whether to inform your audience of a new webinar, or to encourage customer loyalty.
Although email marketing campaigns have been utilized by many larger … Read More