Posted by Rachel Hyun Kim on April 25, 2012 in Public Relations [ 2 Comments ]
Effective public relations can be a powerful tool, conferring upon the startup a wide variety of advantages. Media coverage, brand exposure, online visibility – these are just a few of the many benefits that can result from a successful campaign. However, not every PR campaign is guaranteed to be a success. Though each startup is unique, there are several common pitfalls and mistakes that can … Read More
Posted by Rachel Hyun Kim on February 22, 2012 in Public Relations [ 0 Comments ]
Unless you’re a frequent Reddit user, you’ve probably never heard of AMA, one of Reddit’s most popular subforums. An AMA (which stands for “Ask Me Anything”) is an open forum where users can ask questions to individuals who host an AMA thread. In general, the host has a unique story or occupation that generates interest and thoughtful questions by users. AMAs have been used by … Read More
Posted by Dave Thomas on July 29, 2011 in Business News, Business Technology, Medical Information, Phone Systems, Public Relations [ 0 Comments ]
One thing most businesses hate is being watered down with more rules and regulations. For cell phone retailers in San Francisco, they recently got a call from city officials.
The San Francisco Board of Supervisors didn’t wait long to voice its opinion on the controversy regarding cell phone safety, recently becoming the first city to pass a new ordinance (10-1 vote in favor of) requiring … Read More
Posted by Dave Thomas on June 29, 2011 in Business Technology, Internet Marketing, Public Relations [ 0 Comments ]
Pope Benedict XVI used Twitter to unveil the launch of a new Vatican Web site, timed to coincide with this week’s 60th anniversary of his ordination as a priest, while also improving the Vatican’s marketing outreach to its followers.
Pope Benedict tweeted, “Dear Friends, … Read More
Posted by Dave Thomas on June 24, 2011 in Business Management, Marketing, Public Relations [ 0 Comments ]
They’re dealing via phone, online or in person with an angry customer, a decision hanging in the balance. Do they do everything possible to appease the customer or do they cut their losses and let them walk?
Each situation is different, so there is no … Read More
Posted by Dave Thomas on June 17, 2011 in Internet Marketing, Public Relations, Social Networking [ 3 Comments ]
If your business is using different social media tools to promote its products and services, which have proven to be the most successful to date?
Whether it is crafting business profiles and relationships on LinkedIn, sharing pertinent company information on Facebook fan pages or tweeting about the company’s latest products and services, more businesses need to be getting the message that social media can … Read More
Posted by Dave Thomas on June 10, 2011 in Public Relations, Social Networking [ 0 Comments ]
Did you ever stop to wonder what would have happened had sites like Twitter and Facebook been around when JFK was allegedly womanizing while in the White House or when the infamous Watergate scandal went down?
As we have seen in recent times, every day employees, politicians and other well-known figures have tweeted one too many times or shared something they shouldn’t have on Facebook, … Read More
Posted by Dave Thomas on May 16, 2011 in Business Technology, Internet Marketing, Public Relations, Social Networking [ 1 Comment ]
Whether your company blog is written in-house or handled by outside freelance help, the goal is to properly market it to receive optimal attention and serve as a company asset, not a liability. As more companies turn to blogging to interact with their audience, properly setting up and maintaining a blog is important.
According … Read More
Posted by Dave Thomas on May 2, 2011 in Public Relations, Social Networking [ 2 Comments ]
While the main media outlets like CNN, FOX, NBC and others were reporting of bin Laden’s death, the tweets were flying left and right. Yes, there was even a live play-by-play account of the events taking place halfway around the world.… Read More
Posted by Dave Thomas on April 29, 2011 in Business News, Public Relations [ 0 Comments ]
Imagine as a business, if you made $11 billion for a quarter and then had to go on a big time public relations campaign to explain why you’re really not doing that well after all. Could you do it with a straight face?
Well, something stinks in the minds of many Americans, and it isn’t the smell of gas coming from their local Exxon/Mobil gas … Read More