5 Most Common Misconceptions Small Businesses Have About SEO

Posted by on July 29, 2014 in SEO [ 0 Comments ]

5 Common SEO MisconceptionsSEO best practices change faster and more often than models at a fashion show. As a result, it’s difficult for small business owners to keep their SEO programs on track, and dangerous not to. At best, SEO campaigns based on misconceptions yield no results; at worst, they produce negative results – i.e., lowering organic search visibility.

Here are five of the most common SEO misconceptions.… Read More

5 Questions to Ask Yourself as You Build Your Brand’s Online Presence

Posted by on March 6, 2014 in Branding, Business Start Up Advice, Customer Service, Marketing, SEO, Social Media [ 0 Comments ]

Mar14An online presence is essential in order to reach and engage with your customers.  If you aren’t using web tools to make sure you are reaching your ideal audience, you may be losing out on excellent opportunities to convert potential customers into loyal ones.  As you strive to build a strong online presence for your business, ask yourself these five questions:

Where (if at all)

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PageRank Redemption: Escaping the Prison of a Low Google Ranking

Posted by on January 20, 2014 in Internet Marketing, SEO [ 0 Comments ]

escape low pagerankAlong with millions of Americans, I’m a sucker for the tear-inducing film Shawshank Redemption and can’t resist sinking into my couch for two hours when the critically acclaimed feature is on TV.  The motif of the nostalgic film, according to Roger Ebert, centers around the idea of the loss of integrity and worth one feels when they’re trapped in a hopeless situation. When Morgan Freeman … Read More

How Many Keywords Should My Business Focus On?

Posted by on October 11, 2013 in Marketing, SEO [ 1 Comment ]

keywords for your businessSEO standards have always put the utmost importance on determining which keywords drive the most traffic and contribute to the highest conversion rates. However, a study conducted by MOZ, discovered that less than 15 percent of search engine ranking factors are wrapped up in keyword targeting. The other 85 percent have nothing to do with keywords! This is not to say that keywords are … Read More

One Always Lies, and One Always Tells the Truth: Where Do Your SEO Ranking Reports Stand?

Posted by on April 19, 2013 in Marketing, SEO [ 1 Comment ]

search engine optimizationSite owners still love ranking reports. Despite the SEO industry’s attempts to dissuade them otherwise, everyone loves to see that their site is ranked #1 in Google and Bing for this and that keyword.

While ranking well definitely has its benefits, ranking reports can easily fool a site owner into thinking their SEO program is doing better than it actually is.

Here’s what web marketing … Read More

Marketing Fun Friday: Improving Mobile SEO For Even More Conversions

Posted by on March 22, 2013 in Marketing, SEO [ 0 Comments ]

mobile seoAccording to the 2011 Google Mobile Movement study, 88% of visitors coming from mobile searches act within 24 hours, with approximately 70% acting within the first hour. In order for your mobile site to benefit from the speed and volume at which mobile users make conversions, you need to start utilizing best practices for SEO.

These include both traditional SEO practices and tactics specifically geared … Read More

Expert Advice on Perfecting Your Internet Marketing

Posted by on February 26, 2013 in Blogging for Business, Business Start Up Advice, Internet Marketing, Marketing, SEO, Social Media, Social Networking [ 1 Comment ]

We know you’re a smart, savvy business owner (you’re reading this post, after all), so we know you’ve written a thoughtful business plan that you revisit periodically.

We also know that you have an easy-to-navigate and easy-to-find website, where customers can find and buy what they’re looking for with no hassles. Now all that’s left to do is increase traffic to your site.

For … Read More

What’s On Your SEO To-Do List for 2013?

Posted by on December 17, 2012 in SEO [ 0 Comments ]

SEO 2013A New Year means a new chance to get your SEO campaign off on the right foot. If you’ve already done a little SEO in 2012 and want to know where to go from there, here are 3 things that should be on your SEO to-do list for 2013.

1. Commit to writing more content.

Hopefully you are already writing in your company blog at … Read More

5 Tips to Attract More Clients to Your Website

Posted by on November 30, 2012 in SEO [ 0 Comments ]

business website SEOWhether you have created your website to represent an enterprise, for e-commerce purpose or even to tell the world about your new startup, it’s important that your customers and clients are getting to it and finding value in it.

Everybody knows that any business needs to be optimized properly to become customer-friendly, and so does your business website. Consider these tips to usher customers your … Read More

How to Get More SEO Value From Your Blog

Posted by on November 13, 2012 in SEO [ 6 Comments ]

SEO bloggingIn my opinion, a company’s blog is the second most valuable piece of online real estate it has, after their corporate website.

A blog, when leveraged properly, can provide immense value to your SEO program, not to mention your social media and content marketing efforts.

6  ways to get more SEO value from your company blog:

1. Target long tail keywords in the title Read More