Your Instagram Game Plan: 3 Must-Dos

Posted by on April 15, 2014 in Social Media [ 0 Comments ]

Instagram_Icon_LargeTwo-hundred million users – who doesn’t want a piece of the Instagram pie? And accordingly, you started by posting a photo of Richard, your eager-to-please admin assistant, as he poured coffee at Monday’s all-hands-on-deck meeting. Okay, so it didn’t exactly go viral, and your first foray into Instagram might have been a tad anti-climatic.

Don’t get discouraged; that’s what we expect with a hit … Read More

Facebook Marketing: You’re Doing It All Wrong

Posted by on April 1, 2014 in Social Media, Social Networking [ 0 Comments ]

Facebook Marketing for Small Businesses- You're Doing it All WrongI’ve been in digital marketing since 2008, four years after Facebook first launched. And despite the significant evolution of marketing – it feels like social media marketing has become a bit stagnant. Countless social media tools have come out since to help us make our efforts more efficient. But unfortunately most of these tools and solutions focus on the ‘internal’ management of social media … Read More

How (and Why) Pinterest Leads to Major Purchases

Posted by on March 14, 2014 in Sales 2.0, Social Media [ 0 Comments ]

how and why to increase sales with pinterest

The era of social media shows no signs of slowing down. Harvard Business Review argued all those likes, tweets and pins are disruptive in the business world. Can it be that social media is a replacement for all those charismatic individuals in the sales department? Just take a look at the way Pinterest is adapting to work with businesses.

Pins Leading to Purchases

According to … Read More

Facebook is Noisy: 4 Strategies for Communicating with Your Fans

Posted by on March 7, 2014 in Social Media [ 0 Comments ]

facebook strategies for small businessesThere’s no question that social media has been steadily growing in use and popularity over the past several years, and the place of social media platforms in business is now firmly solidified. With social media so ubiquitous and the cost of advertising free, there’s no wonder it’s a popular marketing choice for small businesses. In fact, about 90% of SMBs currently use, or soon … Read More

5 Questions to Ask Yourself as You Build Your Brand’s Online Presence

Posted by on March 6, 2014 in Branding, Business Start Up Advice, Customer Service, Marketing, SEO, Social Media [ 0 Comments ]

Mar14An online presence is essential in order to reach and engage with your customers.  If you aren’t using web tools to make sure you are reaching your ideal audience, you may be losing out on excellent opportunities to convert potential customers into loyal ones.  As you strive to build a strong online presence for your business, ask yourself these five questions:

Where (if at all)

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Is Bigger Better? Not on Social Media

Posted by on February 28, 2014 in Social Media [ 0 Comments ]

size doesn't matter in socialIt’s easy to feel like a small fish in the social media landscape. Large, national corporations routinely attract tens of thousands of fans and followers. Small businesses might reasonably conclude, “There is no way I can compete.”

Do not sell yourself short, small businesses. Here’s some good news: in the social media space, bigger is not necessarily better. While it’s true that national corporations have … Read More

5 Unique Ways To Use Twitter

Posted by on February 19, 2014 in Social Media, Social Networking [ 0 Comments ]

5 unique ways to use twitterSmall businesses use the Twitter platform in all kinds of ways. Twitter occupies a particular niche in social media, because of the extremely short-form nature of this platform, where posts need to be under 140 characters. So how can you use Twitter in ways that will serve an emerging business, in creative ways that allow you to do more with this kind of social media … Read More

How to Add Social Share Buttons to Your Site

Posted by on February 14, 2014 in Marketing, Social Media [ 0 Comments ]

ID-10077777Small businesses, as well as larger companies, ignore social media at their peril. No matter what kind of enterprise you’re running, you are likely to benefit from getting onto some of the most popular social media sites that millions of us are using to keep in touch, share ideas and to research or purchase products.

Related: Social Media: Powerful Word-of-Mouth Marketing

With that in mind, … Read More

4 Twitter Strategies Every Small Business Owner Needs to Succeed

Posted by on February 12, 2014 in Social Media [ 1 Comment ]

twitterSocial media platforms have exploded in popularity and reach within the past decade, with over 70% of online adults currently using social networking sites.Small businesses have taken note of the trend; 57% of small business owners now use social media as part of their marketing strategy.One of the most popular platforms for businesses is Twitter, which boasts the statistic of being the top B2B … Read More

The Pros & Cons of Google+ for Small Businesses

Posted by on February 10, 2014 in Business Management, Business Start Up Advice, Internet Marketing, Marketing, Social Media, Social Networking [ 2 Comments ]

Feb14_Post 1For big brands, Google+ is a good investment – but is it efficient for small businesses?  With 300 million monthly active users, Google+ users extend beyond just technology gurus and marketers, to brands building their own Google+ empires. If you’re wondering how to successfully run your small business, Google+ may be one of the keys.  It’s beneficial for businesses that are on a continual … Read More