Posted by Erica Bell on July 15, 2013 in Business Management, Sales 2.0, Telemarketing [ 0 Comments ]
Whether you’re selling software or printing services, having a defined sales process is a must. While a number of studies have shown that return customers often spend more than new ones and are essential to a company’s success, new customers are a must for any business looking to grow and expand their reach. What many small businesses lack, however, is a defined sales process that … Read More
Posted by Erica Bell on July 1, 2013 in Customer Service, Sales 2.0, Small Business Efficiency, Telemarketing [ 5 Comments ]
Because customers are now, more than ever, empowered when making a purchase decision, businesses and contact centers are looking for ways to address their changing needs. When it comes to call center success, it’s all about meeting the need of clients, customers and callers. In a 2013 study, Aberdeen Group surveyed businesses regarding their contact center workforce management (WFM) activities. Because many businesses understand the … Read More
Posted by Guest Author on June 24, 2013 in Business Management, Sales 2.0, Telemarketing [ 0 Comments ]
If you’re a small to medium-sized business, keeping your sales team happy can often be difficult. Whether your B2B or B2C, having a motivated sales team can make the difference between a record high month in sales and a historically low one. Let’s face it; slow months in sales do happen. It’s important not to discourage your team in times like these. Rather, you should … Read More
Posted by business on February 18, 2013 in Telemarketing [ 0 Comments ]
If your company is involved in telemarketing or considering a telemarketing campaign, it is critical that you stay on the right side of the law, or you could be facing serious legal action. Here are 5 of the … Read More
Posted by business on January 18, 2013 in Telemarketing [ 0 Comments ]
Several things must happen before you make a sale in a telemarketing campaign. First, the call recipient must wait while the telemarketer’s autodialer finds an available telemarketer, and many call recipients do not. Then, if the prospect is still on the phone when the telemarketer begins the call, he or she must gain their attention to even begin the process of producing a conversion.
Even … Read More
Posted by business on December 11, 2012 in Telemarketing [ 2 Comments ]
Telemarketing laws that apply to your business depend on:
- Your business location(s)
- Products and services offered
- States you call
- Whether numbers are dialed manually, automatically, or predictively
- Types of leads you call
- Whether your business qualifies for certain exemptions
Posted by business on November 26, 2012 in Marketing, Telemarketing [ 0 Comments ]
There have been plenty of people predicting the demise of the telemarketing industry as a result of the national Do-Not-Call registry and the rise of cell phones. But telemarketing companies say not to start digging graves just yet.
For telemarketing to thrive, callers need to ditch the impersonal scripts and robo-calls and rebuild trust with consumers. Here’s some advice from these industry experts we rounded … Read More
Posted by business on October 30, 2012 in Telemarketing [ 1 Comment ]
Done well, the outbound telemarketing script is a passport to success. A good telemarketing script not only helps train new telemarketing employees, but injects freshness into the calls of veteran telemarketers. The best side effect of a great telemarketing script, of course, is increased sales. While telemarketing is hard work, improving your success rate by even one percentage point with a good script means a … Read More
Posted by business on September 18, 2012 in Telemarketing [ 3 Comments ]
With business telemarketing, you have a convenient, ubiquitous technology (the telephone) that allows you to deliver your message to large numbers of people that you might not reach otherwise.
But there is no denying the downside of telemarketing, and that is the reputation of telemarketers as pushy, intrusive, and inconvenient. Telemarketing works, or nobody would waste resources doing it. But sometimes you have to … Read More
Posted by business on September 4, 2012 in Telemarketing [ 2 Comments ]
People tend to shudder at the word “telemarketing,” but the fact is, telemarketing can be a smart investment for a small business.
A 2011 study of marketing professionals by MarketingSherpa found that 35% of respondents believe telemarketing to be “very effective.” Telemarketing may have a negative vibe, but it’s still widely used and is still effective. Hiring a telemarketing company is an investment, and … Read More