Companies “Like” Facebook’s Open Graph

Posted by on July 28, 2010 in Business Start Up Advice, Business Technology [ 0 Comments ]

A few months earlier, Resource Nation  published a blog about Facebook’s Open Graph initiative on how it could possibly be intrusive to people’s privacy. Regardless of how you view the subject, the program has continued and has witnessed a great deal of success for those who employ the system to their sites.

When Facebook released the program, other websites were able to install “like” buttons on their own site, and when a Facebook user clicked that button, the action would appear in their newsfeed for their friends to see. A great marketing tactic that employs word-of-mouth strategies, the Open Graph initiative has added new features that include thumbnails, and the ability to add comments to the posts.   Giving the Open Graph program even more appeal and versatility in the eyes of some.

If there has been any question as to whether or not Facebook’s initiative is working, this data should put down any doubts. According to the studies, sites that employed the “like” button program has seen click through rates increase between 3 to 5 times higher than the original rates. Other numbers show that posting directly on Facebook and encouraging others to respond by “liking” the post have shown increased page activity from double to three times the previous amount. After looking at this data, why wouldn’t a company want to get involved in Facebook’s Open Graph?

Companies such as Virtue are now trying to capitalize on the Open Graph by making social media management programs that allow businesses to control their Facebook interactions. Programs such as the new Virtue Publisher 2.0 allow a company to see who is “liking” posts on separate web sites, send out advertisement posts to select people depending on who “liked” previous sites, moderate comments by having word filters, and publish on multiple social media sites such as Facebook and Twitter simultaneously.

Whether or not the Open Graph is intrusive on an individual’s privacy is up to personal beliefs, but what can be determined is that it is a fantastic way to get your company’s product some marketing by word of mouth.

Andrew Sale is a writer at Resource Nation.  He writes extensively about purchasing and outsourcing decisions for small business owners and entrepreneurs.


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