Naming Your Business: Top 5 Factors to Consider
Posted by Merrin Muxlow on August 25, 2009 in Business Management, Business Start Up Advice, Internet Marketing, Legal Matters for Business, Marketing, Patents and Trademarks [ 2 Comments ]
You’d probably think twice before going for a trim at Yummy Hair or getting an oil change at Sham Auto Repair, right? Choosing a business name is one of the most important decisions an entrepreneur can be faced with- the name will stick with your company for years into the future, tell customers what your business is all about, and determine branding, online marketing, … Read More
How To Market Your Small Business For Little Money
Posted by Ellisa Brenneman on August 25, 2009 in Internet Marketing, Marketing [ 3 Comments ]
Every business owner wants to use time-proven, effective marketing tactics that build strong brand awareness and increase its clientele. Small business owners today may not necessarily have the tools to spend an insane amount of money on television advertising, radio spots, or other costly advertising avenues such as billboards emblazoned with state-of-the-art graphics. Other advertising methods exist that are cost-effective and have the ability to … Read More
Back-to-School Season: Why Business Owners Should Get Excited
Posted by Merrin Muxlow on August 18, 2009 in Business Management, Internet Marketing, Marketing, Social Networking [ 0 Comments ]
Remember that back-to-school anticipation from when you were a kid? You’d buy a new backpack, pick out your “first day” outfit, get all your new school supplies organized, and excitedly make your way to class for the fresh start of a new school year. As an adult, late August just doesn’t produce that same excitement (unless you count claiming the house back from your summer … Read More
How To Stay Motivated and Beat The Start-Up Blues
Posted by Ellisa Brenneman on August 18, 2009 in Business Start Up Advice [ 1 Comment ]
In the real world, we have to deal with facing down challenges that can’t be overcome simply with motivational catch phrases made famous by Tony Robbins or Dr. Phil. Lately, we’re all taking hits from the recession and the general depression that this has brought on our country. Nationally and locally, business are facing hardships that we as a country haven’t truly had to face … Read More
Going Local Just Got Easier…
Posted by Merrin Muxlow on August 14, 2009 in Business News [ 0 Comments ]
For some services, going local can make all the difference. Not only are you able to get the personalized service that comes with face-to-face contact, but local service vendors often understand your concerns a little better. That’s why we’ve launched our local directory for phone systems and VoIP phone systems. Ever wanted to make sure you could have a face-to-face meeting with your payroll … Read More
Top Tricky Hiring Issues- And How To Deal With Them
Posted by Merrin Muxlow on August 11, 2009 in Legal Matters for Business [ 0 Comments ]
Here’s some good news: small businesses are adding more employees. One hiring index tracking small business trends reported a 21-point increase over June numbers for the month of July, indicating that the size of the small business workforce is actually growing, despite some other grim economic predictions. That small businesses are hiring isn’t all great, though: hiring a new employee can be a process … Read More
Marketing Like A Shark
Posted by Merrin Muxlow on August 4, 2009 in Marketing, SEO [ 2 Comments ]
Sharks have long been one of the earth’s most maligned creatures. Even though we’ve all heard the statistics- for example, that you’re likelier to be hit by airplane debris falling from the sky than be attacked by a shark- most of us still cringe at the theme from “Jaws.” If the shark were a company, we’d say it had a serious marketing problem- until now, … Read More
Marketing Tips from American Express
Posted by Norman Birnbach on August 3, 2009 in Business Management, Business Start Up Advice, Marketing, Public Relations [ 0 Comments ]
Provide tangible value. We have a client with a fascinating vision of the future of technology in their sector, but we’ve advised them to make that game-changing vision a secondary message because their first goal is to sell product.
The Importance of Updating Your Business Plan
Posted by Ellisa Brenneman on August 3, 2009 in Business Management, Business Valuation [ 1 Comment ]
Business plans are the homework that just won’t end. Imagine being in school and being given an assignment to write a term paper. You have an outline of what’s required, a recommended format that you should use, and a timeline in which completing it would be advised. Here’s the rub: what if that assignment is never done. The due date comes and goes and it … Read More
