Posted by Shannon Suetos on August 27, 2010 in Business News, Business Technology, SEO [ 4 Comments ]
In today’s digital world, having a visible Internet presence is essential to surviving, especially in this recession. Even if your business isn’t primarily run online, people are using search engines over traditional methods to find businesses to call or visit at an ever increasing rate. To put it simply, if you aren’t one of the top results on a search result then you are fighting … Read More
Posted by Shannon Suetos on August 26, 2010 in Business Start Up Advice [ 0 Comments ]
Ever want direct access to what the masses are talking (or tweeting) about? Sure you do, it opens your eyes to other peoples’ reactions to hot topics or new products, always a good thing. Instead of waiting for the talking heads to tell you what is going on according to their “expert opinion,” you could go straight to the masses and get the scoop on … Read More
Posted by Shannon Suetos on August 23, 2010 in Business Management, Business Start Up Advice, Marketing [ 3 Comments ]
If there is one thing that every business owner must understand it is marketing. The right marketing strategy can bring you success just as the wrong one can lead to failure. The first step in devising a good marketing plan is to understand exactly what marketing is. You might think it is about selling products, but that is not entirely true. While the end … Read More
Posted by Shannon Suetos on August 17, 2010 in Business Start Up Advice [ 2 Comments ]
Writing a business plan is tough, it might be the single toughest aspect of starting a business from scratch, but it also might be the most important. A business plan provides you with a road map to help you in the development of your company as it grows, but more importantly, it will be almost impossible to find financing without one.
There is no exact … Read More
Posted by Shannon Suetos on August 13, 2010 in Business News [ 0 Comments ]
It might be Friday the 13th, but this week was short of scary when it comes to business news. Many of us got duped by a girl pretending to get revenge on her boss, and Google celebrated the 71st anniversary of The Wizard of Oz. Below are the top 5 stories that made the cut this week.
Posted by Shannon Suetos on August 12, 2010 in Business News [ 0 Comments ]
Unless you’re Jeff Goldblum in the movie “Independence Day,” chances are that you hate the idea of a computer virus, and I’m sure on every other day Mr. Goldblum hates them too. While surfing the Internet, minding your own business, you click a link and all of a sudden your screen freezes or you send a spam email to everyone you’ve ever known. The idea … Read More
Posted by Shannon Suetos on August 9, 2010 in Business Start Up Advice, SEO [ 9 Comments ]
Search engine optimization is an art form, and not an easy one to master. Search engines keep their algorithms very secret so nobody really knows exactly how they work, or how they determine a web page’s rankings. In addition to that, they are always evolving and changing so just when you think you have it all figured out, it changes.
As with anything in the … Read More
Posted by Shannon Suetos on August 6, 2010 in Business Management, Business News, Internet Marketing [ 4 Comments ]
Without generating leads your B2B business wouldn’t make a profit. Knowing how to find, prospect and engage customers is just as important as how to sell to them. As a lead generation company and an industry leader in customer retention, we follow best practices. We lead trends and we listen to others. Here are a few reputable blogs on these subjects we recommend.
Posted by Ellisa Brenneman on August 6, 2010 in Business Start Up Advice [ 0 Comments ]
The executive summary is inarguably the selling point of every business plan. The one- to two-page synopsis is, in so many words, a glimpse of the forthcoming language, structure, and goals of the business plan. When writing an entire business plan, executive summaries should always be written last. Executive summaries can also serve as a proposal or “pitch” for start-ups and existing companies to tout … Read More
Posted by Shannon Suetos on August 5, 2010 in Business Management, Internet Marketing, PPC [ 0 Comments ]
The marketing department has a tough job. It needs to get the company’s message out to the right audience, and help generate revenue–but needs to be price conscious of their techniques as well. Not everyone can afford thousands of dollars on commercial and print ad campaigns. And even then those dollars might not generate a great ROI.
Many companies have decided to push back on … Read More