Do You Know What Your Core Marketing Strength Is?

Posted by on October 28, 2008 in Marketing, Uncategorized [ 1 Comment ]

I define core marketing strength as being tactics that you enjoy doing, are good at and what you naturally gravitate towards.

For example, my core marketing strength is writing.  I love writing, I can do it pretty quickly and easily and I have lots of ideas of things I can write about (around my business services and products).

I enjoy speaking and I’ve done lots of it, but it causes me some angst and it’s not something I absolutely thrive on doing.

Networking (especially in-person) is definitely not something I really like, am comfortable with or really want to do!  I’ll do it, I have done it – especially in my corporate life, but it isn’t something I get hopped up about doing!  I’m much better one-on-one with people.

So guess what?  I’ve built my marketing framework around writing. I chose marketing tactics that involved writing – like submitting articles, having a blog, doing guest blogs, writing ebooks and so on.

Once that got going and was humming along consistently, I started adding some marketing tactics that include networking and speaking.

But the key thing is that I built my marketing framework around something I enjoyed, could do fast and with not tons of effort.  This ensured that I took action with my marketing right away and that I enjoyed it.  We all know that we will do something we enjoy, but procrastinate endlessly if it’s something we feel not that great at, don’t enjoy or it seems too difficult.

Once you figure out what your core marketing strength is, you can build a marketing framework that encompasses 3 or 4 tactics based on your strength.  From there you can add additional strategies from your core area and/or add some from the other two areas.

Marketing can be fun – so help make it enjoyable by choosing marketing tactics that you actually like doing!

I would love to hear what your core marketing strength is and which marketing tactics you’re using based on that strength.


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