E-commerce Retailers Plan to Invest More

Posted by on April 22, 2010 in Business Management, Internet Marketing, SEO, Social Networking [ 0 Comments ]

If you are a retailer, you may want to start investing in e-commerce this year.  Last year, with the state of the economy, many people decided to walk away from their computers and tuck away their credit cards.  The result being for the first time sales for e-commerce sites fell 2% ($209.6 billion in revenue for the year according to ComScore).

With that being said, it seems we are seeing a turnaround for online sales.  A survey conducted by The E-tailing Group has found that, “59% of respondents plan to invest more in e-commerce in 2010 than they did last year. At the start of 2009, 36% said they would increase e-commerce investment.”

If you are a retailer who already has in place an e-commerce shop, or if you are thinking about implementing an e-commerce site, you may want to consider the following.

SEO
If you haven’t already, you may want to look into how you can improve your websites ranking.  When you have a great product, but no one can find your site you are going to run into a problem.  If you don’t know much about SEO or don’t have an in house SEO expert, Resource Nation can help you find a vendor.

Web Design
Your website should also be easy to navigate through to help your visitors find all the products they will want without frustration.  Keep things simple, and clean–don’t clutter your pages with large flash files or “filler” information.  This can cause longer loading times and steer visitors away from what they are looking for.

New Media
More and more companies are making the move to new media efforts such as YouTube, and social networking sites like Twitter and Facebook.  All of these mediums can help get awareness to your audience, and can help you stay within your marketing budget.

With more e-commerce site owners planning to up their ante and invest more this year, you should try and decide what tactics will work best for your online store.


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