Ever Lose Your Gift Card? New Technology Allows Gift Cards To Be Sent Via Text

Posted by on February 24, 2010 in POS Systems [ 0 Comments ]

Gift cards may soon be a thing of the past.  Target along with other retailers are utilizing text messages in a myriad of ways.  Some are using texting to send coupons to their customers, while Target is using texting as a way for customers to show proof of their gift card.

The way you can retrieve your Target gift card on your phone is as follows:

  • Go to Target’s regular website, or their mobile-optimized site
  • Log in using the information on the gift card
  • A unique 2D bar-code will be sent to your phone via text
  • Show the code to the cashier

It’s that easy.  POS systems for retailers are now being equipped to handle these text message codes.  Target.com’s president Steve Eastman has this to say about the new text messaging capabilities, “The addition of mobile gift cards to our suite of mobile shopping solutions further simplifies the Target experience for our guests.”

On the software side of things, Micros Retail Systems, a software program for POS systems used in the hospitality industry, is partnering up with Mocapay to mobile-enable their software to allow users to give customer loyalty and gift programs.

“We’re very excited about being able to offer this mobile product to our customers and their clientele, because it will expedite ordering, increase gift cards and it will be green,” said Lubodar Olesnycky, president of Micros Retail Systems Inc.

Auntie Anne’s, popular for their great pretzels, utilized text messages during the holidays and more recently to promote their Free Pretzel Day.  All customers had to do was sign up for their “snacking wake-up” call via text and they would receive a reminder to go to Auntie Anne’s to get their free pretzel.

This new popularity in POS software is really making a splash with retailers.  By this next holiday season could we be seeing our friends and family sending us gift cards via text?  We will all have to wait and see, but it seems holding on to gift cards–or worse yet loosing them could be a thing of the past.

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