Google’s Internet Revolution

Posted by on March 1, 2010 in Business News [ 0 Comments ]

Warp speed is the promise of Google’s newest product, ultra-high speed Internet. Offers from all over the country flooded in almost immediately after Google began looking for cities to test out the new service. It’s shocking to most of us, but there are still over 93 million Americans without Internet access- this new technology is sure to change the way we live our lives.

The FCC is currently seeking to upgrade the country’s standard from the industry average of 4 megabits per second to 100 megabits per second by 2020 and Google wants to crush this by promising 1 gigabit, yes 1 gigabit, per second to the winners of its trial run of the new service. Not only is Google looking to increase speeds, but they want to level the playing ground in the broadband industry, where high profit margins run rampant caused by localized cable monopolies. Google believes Internet should be faster and their new service could force competing companies to offer faster services or even lower prices.

Google will charge competitively for the service, although it has the power of an Internet 100 times as fast as the average. This will be particularly useful to businesses that utilize VoIP phone systems and a wide variety of Internet applications. It will open the doors for providing services not previously possible like medical 3D imaging or virtual appointments for the elderly. Imagine being able to download an entire movie in less than five minutes or never having to worry about a streaming video pausing for buffering.

Another part of their plan is to comply with the FCC’s initiative to provide Internet access to rural areas to increase nationwide connectivity. According to a Harvard study, the United States current network ranks 16th worldwide and if developed, can help our country to be more competitive in an increasingly-competitive world. A strong nationwide broadband network will help to maintain our country’s dominant place in business and innovation worldwide.

Google’s new service is sure to send waves throughout the broadband industry. It will change not only the way Internet is used but what will be offered through it. It may be the first step to new technologies online which will serve to connect us together and work to develop innovations to change the way we live.

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