How Guest Blogging Can Benefit Your Business

Posted by on December 10, 2013 in Business Management, Business Start Up Advice [ 0 Comments ]

guest blogging for small businessesManaging your own business is an overwhelming task oftentimes.  Whether you have a brick-and-mortar or Ecommerce store, your business requires exposure to gain sales and be successful.  A great way to achieve high levels of online exposure is to enter the arena of guest blogging.  Here are some ways guest blogging can benefit your business:

Attract Organic Traffic to Your Website

Without a steady stream of traffic, a website or blog doesn’t have much of a point.  Submitting a guest post to a blog can help point fresh traffic in the direction of your own blog through links placed in the content itself or in your bio.  Gradually, more and more visitors will turn into regular readers of your blog, especially when they learn they can trust you to provide relevant, up-to-date posts.  Repeat site visitors tend to produce repeat sales too.

Related: A Checklist for Effective Blog Writing

Improve Your Writing Skills

Any skill you hope to master in life takes practice.  Consistently contributing guest blog posts means you will be doing more writing – one of the many ways to become a more efficient and faster writer.  Meanwhile, you will improve your research skills.  You’ll see that this leads to higher demand of your service.  If you are paid for your guest blogging positions, you’ll also receive more income and increase backlinks to your own site.  The more quality backlinks your site has, the more authority your site will receive in the search engine rankings.

Increase Exposure

Guest blogging for sites that receive more traffic than yours means more people will learn about your blog each time you post content there.  If you post content on a site with thousands of visitors, over time they will probably subscribe to your blog and even share your content on their social networking profiles, leading to a more diverse subscriber base.

Related: Which Business Blogging Strategy is Right for You?

Develop Online Relationships

A big reason to guest blog is to build online relationships with other bloggers in your niche and grow your own readers in the process.  The more frequently you guest post and interact with others the more well-known you will become online.  This helps grow your readership and subscriber base – and if you’re ever get in a pinch and don’t have time to post on your own website, you’ll have some fellow niche bloggers to call on to return the favor.

Receive Free Advertising

Some business owners falsely believe that they don’t need to advertise their online business – but they soon discover their site visits rapidly diminish when they cease to advertise.  Another advantage to providing guest blogging content is that typically it is okay to advertise your own blog in the process.  In most cases, directly promoting your products in a post is restricted unless they are relevant to the article or you receive prior permission.

Guest blogging is not the only way to advertise your business, but it is one of the best and simplest methods to utilize.  Over time, you will become known as an expert in your niche – meaning more people will confidently take your advice and share it with their friends.  When done correctly, writing guests posts for other bloggers can prove to be a lucrative and beneficial venture.

Related: Learn more about optimizing your online presence from these marketing experts.

How has guest blogging helped your business?

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Megan Totka is the Chief Editor for She specializes on the topic of small business tips and resources. helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

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