How to Display Recent Tweets Right From Your Email Signature
Posted by Matt Krautstrunk on March 17, 2011 in Email Marketing, Social Networking [ 3 Comments ]
Remember the days when email signatures used to be just a URL pointing at your website? Then things progressed and marketers began to put links pointing to social networking profiles in signature lines, hoping the recipient might click through and begin following them on Twitter.
These days, however, it’s very possible to just place a feed of recent tweets right there in your signature line for people to see every time they open an email from you. This is great for business owners wanting to show the latest news and events, for marketers wanting to keep people updated with what’s happening, or just as a way to increase the number of followers you have.
There’s a twitter tool available called ‘TwitFooter’, which is a free web app you can add to your marketing toolbox. We use it a lot here at 123neonsigns and it’s a really neat little tool that automatically updates your Twitter status in your emails. This includes the emails you’ve already sent out to people!
Step One: head over to TwitFooter (www.twitfooter.com) and choose the option to sign in with Twitter.
TwitFooter will then connect directly to your Twitter account. Don’t panic about your password being stolen, as the log-in verification process is done through O-auth, so it’s safe.
Step Two: During the account authentication process, you will be asked if you’d like to “Allow emailFootr Access?” You want to select ‘Allow’ for this option.
Step Three: Once you’re logged in, you’re automatically sent back to TwitFooter. You’ll land on a page that shows you the footer you have for your Twitter account. You should see four options listed there:
– Show Bio
– Show Latest Tweet
– Show Random Tweet
– Don’t Show Anything
Obviously, you’ll want to select “Show Latest Tweet”. This will generate a code for you that you need to copy.
Step Four: Paste the code TwitFooter generated for you into your email signature block, save it and you’re done.
Does It Work?
So what’s the point of adding your recent Tweets to your email signature? Does it actually draw attention and get people to click?
TwitFooter provides a tracker inside your account so you can see how many clicks your signature line Tweets receive to help let you know whether this is helping you to gain more followers or not. This can also be a great way to monitor whether particular topics for the Tweets you send out are gaining more attention than others.
Of course, most blogs have widgets for this purpose, but the option is there just the same.
You may find that not all of your email recipients will be able to see your Twitter feeds in your email signature line. This could be because TwitFooter is currently only compatible with Google Chrome and Firefox browsers. Anyone of your email recipients using a different browser to access their web mail accounts won’t be able to see your recent Tweets sitting there.
This is a Guest Post By: Lior who is a marketing advisor to 123neonsigns and also works with a company that developed an applicant tracking software.