How To Stand Out in the Online Holiday Marketing Mass
Posted by Guest Author on December 14, 2012 in Marketing [ 0 Comments ]
It’s predicted that the holiday sales this year will make up more than 25% of all online sales generated throughout the year. That’s huge! If you too sell products or services online, then you want to make the most of the holiday season.
Here are some practical tips that will help your business stand out in the holiday marketing madness.
Show Your Love for Mobile Users
70% of all mobile searches result in action within 1 hour. You just can’t ignore mobile users. You want to optimize your website for smartphones and tablets by using a responsive theme, featuring mobile-exclusive content, and running an effective mobile marketing campaign focused around mobile ads. Using professional mobile marketing services is a great idea.
Entice Customers with Massive Holiday Discounts
During the holiday season customers are drawn to the word discount like ants to sugary things. It’s important to use discounts wisely, making them available not only on Black Friday or Cyber Monday when every online store is offering discounts, but throughout the holidays, and even after Christmas. Also use coupon codes and special deals, such as ‘buy 2 and get 1 free’. For best results, use powerful calls to action, and deadlines.
Be careful with your discounts, though – read more to learn the dangers of offering too many or too much.
Spruce Up Your Storefront
Add the standard holiday décor, but more importantly, make sure your hottest products appear on you’re the front page of your website, and that they can be quickly purchased. Use attractive photos and detailed product descriptions with a holiday twist to them. Also, be sure that your best-rated products are featured on your storefront.
Create a Free Gift Guide
Choosing the right gifts for friends, family, or spouses is often tricky, especially when there are so many products available online. By creating a simple and accessible gift guide that offers tips and advice you will help your customers make the right choices, and perhaps even convince them to buy more than what they originally intended. You will want to publish the guide directly on your site, rather than compiling it as a PDF. The latter requires downloading as well as a special reading app.
Offer Free Shipping on All Orders
This can be especially effective if you ship products internationally. Customers just hate to spend on shipping, and it often happens that when they must choose between two retailers that sell the same product they almost always pick the one that provides free delivery.
Gift-wrap Products for Free
Customers will appreciate it. Go a step further and give them the option to choose from several types of gift-wrap. Most Christmas presents end up gift-wrapped, and if you don’t handle the wrapping, the customers will have to do it themselves. By gift-wrapping products you make Christmas shopping easier for your customers, improving your chances of gaining a loyal customer.
Make Use of Social Media Platforms
Last but not least, you want to use holiday social media tactics to creatively to spread the word about your products. Create engaging content and post it on Facebook, Twitter, Google+, Pinterest and other social sites you use, imbuing it with the spirit of the holidays.
Photo credit: infifthgear.com
Bio: Kevin Gao is the founder and CEO of Comm100 Live Chat, a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Find Kevin on Google+ to find out more about him.