Marketing Fun Friday: 10 Video Ideas for Your YouTube Business Debut
Posted by Megan Webb-Morgan on April 26, 2013 in Marketing [ 0 Comments ]
Content is king, and video is now the 6th most popular content marketing tactic. The question is: Have you ventured into the foreign land of online film?
Statistics show your customers would be happy if you did. 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video (Eloqua).
So, whether you use your first YouTube videos to introduce your business or demonstrate your product, it’s integral that you hop on the video bandwagon.
1. Share Your Story: Who founded your business, and why? What did you have to go through in order to become established and successful? Show customers the history of your business and how it got to where it is.
2. Employee Feature: Businesses are built on people. Produce a video introducing your customers to the important people in your business. Don’t be afraid to be creative, quirky, and honestly human. When customers feel like they know you and your employees, they feel more comfortable doing business with you.
3. Product Demo & How-To: How do customers use your product? Is there special knowledge they need in order to make the product function optimally? A demonstration video of your product and how it works can serve multiple functions. It introduces your product to the world, replaces the instruction manual with more engaging video content, and reduces (or redirects) customer support calls.
4. Behind the Scenes Video: How is your product made? Who works in the back end of your business? A behind-the-scenes video can highlight the hard work and dedication you and your employees put into your business – work that customers may not witness from their end.
5. Video Interview: Is there a superstar within your business or industry? Record a video in which you interview a well-known and respected authority in your business sphere . It can take place in-person, over web chat, or at an industry conference or event. A few pearls of wisdom from a big name can guide traffic to your site.
6. Educational Webinar: Webinars are live events comprised of a slideshow or other visual information and a speaker. They can provide general education about your industry or in-depth demonstration of your product and services. When recorded, your business’s webinars can be a valuable education resource that you can upload to YouTube for the edification of your customers and partners.
7. Testimonial Video: Many customers use reviews in their decision to make a purchase. Ramp up your product reviews by sourcing video testimonials. You can invite your best customer advocates in to make the video at your location, or you can ask them to record and upload videos themselves.
8. Special Events Coverage: Are you attending a conference, hosting a customer appreciation dinner, or traveling to a trade show? Be sure to bring your camera so you can post event photos to your social media pages and record footage of the event.
9. Site & Facility Tour: For businesses that strongly rely on their business space to attract and keep customers, a video site and facility tour can be a great way to boost your brand image. Businesses who could benefit from this type of video include hotels, restaurants, resorts, conference centers, museums, art galleries, and more.
10. Media Highlights: If your business has been in the news recently, a video recap of your media highlights can’t go amiss. Make sure to attain any necessary rights to the video footage to avoid copyright infringement and video deletion.
Making a video to promote your business on YouTube doesn’t have to be difficult. With a few tools and some video-editing software, you can produce a video that will attract customers to your business and make them more likely to buy.