Make Customers Fall in Love with Your Business this Fall

Posted by on October 14, 2013 in Business Start Up Advice, Sales 2.0 [ 0 Comments ]

Oct13_Resource Nation

Nurturing your relationships with your customers is an essential piece of the puzzle as it relates to growing your business.  This age of automation means that caring for your customers has never been more important.  See, at any moment of the day an unsatisfied customer can share his or her unsolicited opinion with the masses via social media and negatively impact your business.  That’s the reason it’s so essential to create a remarkable experience for your customers and develop the relationship with them.  This fall, create a love of your business with these tips:

Treat Your Customers Right

Happy customers who get their issues resolved share their experience on average with at least four people.  So don’t be a business without a face; genuinely interact with your customers.  Address them by name, and give them your name too.  Speak to them on the telephone like you would if you were face-to-face, not like it’s a press release.  Genuine interactions are memorable, not forced.  A friendly, personal response goes a very long way.

Related: 10 Surprising Stats About Great Customer Experience

Always Listen and Hear What Your Customers Say

This fall when your customers give you feedback about your services and products, don’t just nod your head and let their words go in one ear and out the other.  Instead demonstrate purposeful customer service.  Hearing goes beyond just two-way dialogue; you need to truly listen to your customers.  Take into account what changes your business should consider in regards to their feedback and follow through.  Remember, your customers are the lifeblood of your company and ignoring reasonable requests could create backlash.   Try methods such as surveys, social media, and email to seek out feedback from your valuable customers.

Build Trust and Inform Customers

Want to have the highest sales on record this fall?  Of course you do.  Remember that it takes twelve positive service experiences to make up for just a single bad one.  Trust is so sensitive between a business and its customers.  Always keep your customers in the know when it comes to any product or service changes that may affect them.  Also, tread lightly as you make those changes because your customers have become accustomed to what you already have in place.

Related: 78% of Customers Bail Because of Bad Customer Service. Are Yours Bailing Too?

Follow Through on Your Promises

Your word only means a lot to your customer if you follow through with what you say.  Create a bond by showing your dependability.  Manage your customer expectations and make goals that are realistic.  Be consistent and your customers will learn to trust you and your business will succeed.

Gratitude Will Take You Far

Fall is the season of thanks, after all.  Always let your customers know you appreciate them.  Show gratitude for your customers’ business – it’s an undeniable way to hook them for the long term.  When you say thank you, make it specific to your customer.  There are lots of places they could spend their money, so thank them for choosing you and they’ll remember your gratitude.

Related: Holiday Customer Support: Your Call Center

Treat your customers right each and every day and they’ll fall in love with your business more with each interaction. Remember it’s your customers that keep you in business.  Build a strong bond that will last and they’ll give you their business this fall and all year long.

How have you made your customers fall in love with your business?

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

(Image: via dreamstime.com)


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