Measure Your Results…Or You May Not Have Any!
Posted by Jody Gabourie on December 1, 2008 in Marketing [ 1 Comment ]
Part of marketing is measuring how well each marketing tactic is working – on an individual level and as a contributor to your overall success (or not).
Some simple methods for measuring that you can start implementing right away are:
1) Ask your prospects and clients how they heard about your business, product or service – when they are making a purchase or getting some information.
This is not an exact science because people often don’t recall exactly how they heard about you, especially if they have been exposed to several of your marketing activities.
2) Do a survey.
You can send your clients a satisfaction survey after they make a purchase and include a tracking question in the survey.
3) Track you website statistics.
To find out how many people are visiting your website, be sure to have a statistics program in place and know how to read it. I like Google Analytics, but there are many good ones out there that are free, including www.webstats.com.
4) Use unique codes.
If you are creating flyers or coupons promoting a particular product, service or offer, include a unique code and require clients to enter that code on your web site in order to qualify for the special bonus or discount.
When you take the time to look at how well your marketing is working, you increase the chances for your success. You can toss out what isn’t working and expand on what is working.
If you need help with your marketing, check out Resource Nation’s online marketing business service center.