OliviaGoodkin
November 11th, 2008
Submitted by Olivia Goodkin, a partner at Rutter Hobbs & Davidoff in Los Angeles. She is a specialist in labor and employment, business litigation and dispute resolution and intellectual property law.
On June 18, 2008, an important case regarding employees’ privacy in the workplace was decided by the Ninth Circuit Court of Appeals. The case, Quon v. Arch Wireless Operating Company, looked…
Jody Gabourie
November 7th, 2008
Many new small businesses get confused about what marketing steps they need to take first.
I believe that there are 3 essential components that you need in your marketing framework:
Let’s look at each of these in more depth:
The first component you absolutely need in your marketing framework is a website. …
Jody Gabourie
November 3rd, 2008
Do you naturally gravitate towards marketing tactics that involve writing? If so, take advantage of this core marketing strength in marketing your small business.
When you enjoy doing something and are good at it, then you can do it quicker, easier and with more enjoyment. Doesn’t that sound great - especially when it comes to marketing?
Below I’ve outlined the most common…
Robert Blodgett
October 31st, 2008
gbravo
October 29th, 2008
Whether you’ve been laid off, or are just trying to build a new career for yourself, the current near-recession economy we are experiencing may seem like a brick wall for your financial future. But for industrious, creative thinkers there are still plenty of ways to make money during a down economy.
Buy things at a value price. Certainly, the last few…
Jody Gabourie
October 28th, 2008
I define core marketing strength as being tactics that you enjoy doing, are good at and what you naturally gravitate towards.
For example, my core marketing strength is writing. I love writing, I can do it pretty quickly and easily and I have lots of ideas of things I can write about (around my business services and products).
I enjoy speaking and…
gbravo
October 22nd, 2008
In this sluggish economy, it has become harder than ever for small businesses to get started and build a clientèle. Those individuals who do succeed are the ones with innovative ideas that are a bit more off the beaten path. The following are ten unique home-based businesses that you can start today without even leaving the house!
Dena Meeder
October 20th, 2008
Everyone agrees that in order to properly market your business you need to have a web site. For many businesses the person in charge of this project has little or no experience with developing a web site. They know they need it, but have no idea what is involved and so often make their decisions based on price or style,…
Dena Meeder
October 16th, 2008
These are difficult economic times that send shivers down the most optimistic entrepreneur’s spine, but there is a silver lining. It is during difficult financial times that the smartest, forward thinking companies rise to the top. The biggest challenge is to survive and the best way to do so is with a good plan.
Often times as sales decrease, the first…
Ryan Peddycord
October 15th, 2008
Businesses looking to make inroads online could learn a great deal from the social networking employed by the Barack Obama campaign for President of the United States. Ever since he took on Hilary Clinton and won in a stunning upset once thought impossible by political pundits, Obama and his team (including 24-year-old Facebook co-founder Chris Hughes) have used social networking…
