Viewing Employees’ Text Messages May Be Illegal

OliviaGoodkin November 11th, 2008

Submitted by Olivia Goodkin, a partner at Rutter Hobbs & Davidoff in Los Angeles. She is a specialist in labor and employment, business litigation and dispute resolution and intellectual property law.

On June 18, 2008, an important case regarding employees’ privacy in the workplace was decided by the Ninth Circuit Court of Appeals. The case, Quon v. Arch Wireless Operating Company, looked…

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If You’re New What Should Be In Your Marketing Framework?

Jody Gabourie November 7th, 2008

Many new small businesses get confused about what marketing steps they need to take first.

I believe that there are 3 essential components that you need in your marketing framework:

  1. a website
  2. free giveaway and opt-in box
  3. marketing tactics based on your core marketing strength

Let’s look at each of these in more depth:

The first component you absolutely need in your marketing framework is a website. …

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If Your Core Marketing Strength is Writing – Use these Tactics!

Jody Gabourie November 3rd, 2008

Do you naturally gravitate towards marketing tactics that involve writing?  If so, take advantage of this core marketing strength in marketing your small business.

When you enjoy doing something and are good at it, then you can do it quicker, easier and with more enjoyment.  Doesn’t that sound great - especially when it comes to marketing?

Below I’ve outlined the most common…

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PUBLIC RELATIONS: How to Pay for It Without Spending a Fortune

Robert Blodgett October 31st, 2008
Small to mid-sized businesses have unique needs in showcasing their services to customers. Using public relations is a great way to do just that. Advertising costs a fortune…and in today’s economy…spending a fortune is not exactly a smart way to go. So instead, use PR to get your name in the news so your customers know about you. Do it well, and prospects will start…

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Ways to Make Money in a Down Economy

gbravo October 29th, 2008

Whether you’ve been laid off, or are just trying to build a new career for yourself, the current near-recession economy we are experiencing may seem like a brick wall for your financial future. But for industrious, creative thinkers there are still plenty of ways to make money during a down economy.

Buy things at a value price. Certainly, the last few…

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Do You Know What Your Core Marketing Strength Is?

Jody Gabourie October 28th, 2008

I define core marketing strength as being tactics that you enjoy doing, are good at and what you naturally gravitate towards.

For example, my core marketing strength is writing.  I love writing, I can do it pretty quickly and easily and I have lots of ideas of things I can write about (around my business services and products).

I enjoy speaking and…

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10 Unique Home-Based Business Ideas

gbravo October 22nd, 2008

In this sluggish economy, it has become harder than ever for small businesses to get started and build a clientèle. Those individuals who do succeed are the ones with innovative ideas that are a bit more off the beaten path. The following are ten unique home-based businesses that you can start today without even leaving the house!

  • Tutoring Business. With college…

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Web Site Development – What is your goal?

Dena Meeder October 20th, 2008

Everyone agrees that in order to properly market your business you need to have a web site. For many businesses the person in charge of this project has little or no experience with developing a web site. They know they need it, but have no idea what is involved and so often make their decisions based on price or style,…

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Waste Not, Want Not – Time for a Plan

Dena Meeder October 16th, 2008

These are difficult economic times that send shivers down the most optimistic entrepreneur’s spine, but there is a silver lining. It is during difficult financial times that the smartest, forward thinking companies rise to the top. The biggest challenge is to survive and the best way to do so is with a good plan.

Often times as sales decrease, the first…

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How Obama Raised 87% of his Funds through Social Networking

Ryan Peddycord October 15th, 2008

Businesses looking to make inroads online could learn a great deal from the social networking employed by the Barack Obama campaign for President of the United States. Ever since he took on Hilary Clinton and won in a stunning upset once thought impossible by political pundits, Obama and his team (including 24-year-old Facebook co-founder Chris Hughes) have used social networking…

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