It used to be that to sell a product, you only really needed a great idea and a nice way to say it. The relationship was simple: you provided something unique to a customer that they felt they needed. You, the provider of said good or service, were in a position of influence – only … Read More
Think about it, honestly, because it’s a crucial question in defining who you are as an entrepreneur or salesman.
More importantly, however, knowing the answer to this question may provide the direction for a step that could take you to a new level of success.
Reactors spend … Read More
In fact, many large businesses are constantly in debt and they leverage this debt to maximize their profitability.
But debt isn’t always a good thing and it must be … Read More
Although many seem to be optimistic about the future, the fact remains that traditional lenders, like banks and credit unions, are hesitant to approve business loans in what they consider … Read More
Do you know why customers purchase impulse items? Understanding your customers’ thought process is vital to product pricing, placement, and overall marketing. The Journal of Management and Marketing Research states that “product placements are associated with increased purchase intent and sales.”
Consider how many television shows use product placement during the actual program. American Idol … Read More
Daily deals – promoted online, through email or mobile – can be an effective way to engage new customers with your business. Last year, 26% of businesses were “very likely” or “extremely likely” to utilize an online deal of some type and consumer spending on online deals is projected to reach $4.4 billion in 2013, … Read More
Whether you’re a startup or a successful small business, your technology speaks volumes about your company. The NFIB suggests, “By investing in even the most basic technology, you can create a customer service experience that will push your business a step ahead of your competitors.”
And though relying on an old and inexpensive business phone … Read More
When your business is hiring for an open position, there are things you need to know about the current state of recruitment in the US.
Knowing employee failure rates, the impact of social media, and the costs of hiring a new employee can help you make sure that your recruitment strategy is current, relevant, and … Read More
In a post-panda world, content is no longer an option. If your website is lacking high-quality, valuable content, you’re not going to rank as well as your competitors who are creating engaging blog posts and articles. But, as a small startup, you may not believe you have the resources to produce one blog post a … Read More
Your retail store’s purchasing data should be much more than an end of day report filed away never to be seen again. This data from your point-of-sale system can inform a wide variety of your business processes, including the transition to an ecommerce website.
For example, the customer, sales, and inventory data you collect will … Read More