With cell phones populating the market, advertisers are flooding the web with ways to promote services to their service subscribers.
Sprint’s wireless division has already moved kiosks into movie theaters to provide interactive coupons, where texting a number to Sprint will send an automated bar code back to the phone. Holding the bar code up to [...]

Having your company be able to accept credit cards is extremely beneficial.  Mainly for the convenience it gives your customers–but what if you are a freelance artist?  Or you’re a street vendor?  Well thanks to Square, a device that can hook up to an audio jack, it allows you to accept credit cards through many [...]

Many Americans are still struggling in today’s economy.  People are still a little leery to spend money and the housing market isn’t seeing much improvement. The National Association of Realtors said on Monday that existing home sales fell 16.7 percent in December to an annual rate of 5.45 million units.
Anna Piretti, an economist at BNP [...]

Marketing is an ever-evolving industry.  It is important as a marketer to stay educated on new trends and the latest technology to get the best results for your company or firm.  With that being said, which colleges and universities are implementing the newest marketing trends?
According to U.S News the top 10 Undergraduate Marketing programs are [...]

A handful of industries have remained steadfast in growth and sales during the current economic recession, which officially began in December 2007. While the economy has particular industries struggling, some are instead leveraging the climate for opportunity. The economic downfall has spurred growth in bakeries and “sweet treat” businesses, consumer goods such as [...]

Texting has integrated itself into a prime way people communicate today.  As a result, marketers are finding ways to utilize this means of communication to reach their target audience.  The most recent example of this new marketing tactic is the Red Cross, which has raised $24 million via  text for the Haitian relief.
The way you [...]

Have you ever taken a quiz via Facebook or other social media sites? Well some companies are betting you have, and are integrating social media contests and quizzes to help raise brand awareness.  One company in particular, Celestial Seasonings, implemented a Facebook quiz to gain more exposure.  Jennifer Stolte, marketing director for Celestial Seasonings says, [...]

iPhone, Android, Black Berry and Nexus One—what do all of these phones have in common? More and more people are using them, making the market for mobile marketing more of a necessity. Commonly grouped as smart phones, these types of devices opened the door to internet surfing whenever and wherever and business apps to reach [...]

This is a guest post by David Towers

With Twitter riding high, it’s no surprise see the founders using their newfound clout to tackle bigger targets. And what could be more imposing than the financial industry. Along with glass-blower Jim McKelvey (also his former boss), Jim McKelvey has launched Square, the first major [...]

With only a few more days in 2009, many bloggers are making their predictions for 2010 and/or rounding up what happened this year in 2009. According to DM News and other online resources e-mail marketing made a major impact in 2009 due in part of how cost-efficient it is and predicts 2010 will still see [...]