Many business plan writers and entrepreneurs have engaged in heated debates as to whether a business plan should include both a SWOT and risk analysis. The SWOT tool assesses the strengths, weaknesses, opportunities, and threats of your new or existing businesses, whereas the risk analysis looks at the risks faced by your venture and how [...]

Search engine Yahoo will end its paid inclusion program (similar to pay per click) at the end of the year after complaints that having paid advertisements included in organic search results could create biased results. The move is not a PR one though – Yahoo originally stated that its paid inclusion program was still up [...]

We all know the value of hard work, especially in one’s own ventures. There’s a slippery slope to avoid with it too, and that’s where hard work becomes more than just something to keep you up at night, it becomes an Art form. I spend a significant amount of time consulting and restructuring business plans [...]

VoIP systems revolutionized office phone systems and phone system capabilities allowing more businesses on-the-go capabilities at a low cost. Just recently, cell phone providers realized this could revolutionize the mobile industry as well.
Last week the media networks went crazy covering the two major VoIP service and cell phone developments. First, Verizon announced that it [...]

Every business plan should entail a comprehensive overview of your business’ marketplace competition. Any business that provides a similar service or product in the same region may be viewed as a primary or secondary competitor. Identified competitors underscore the impetus of expanding your company’s product or service into the selected market. As such, your business [...]

The US Chamber of Commerce is being confronted by a crisis — the problem is: it doesn’t seem to realize it’s got a crisis.

A recent report by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP found that Internet advertising is down 5.3% as compared to last year. If your company has cut back on internet advertising but wants to boost brand buzz, promote sales, or improve customer service, joining a social media site for your online marketing efforts may [...]

With the ongoing recession, it is critical for existing and new business owners to carefully analyze the risks prior to entering the marketplace and how they intend to overcome these challenges, or barriers to market. Not every business plan service includes a risk analysis, but as an experienced business plan writer, I argue that it [...]

Eighty-one US banks have closed so far this year, and unfortunately for businesses, misery loves company. With high-street staples such as Circuit City closing, and many other big brands scaling back operations (Dell has closed 140 stores, Sprint/Nextel 125, even Disney has stopped supplying the public with cartoon merchandise in 98 locations), one might have [...]

Think your sales department is doing all it can to convert credit card processing sales leads or VoIP sales leads into paying customers? Think again. When it comes to maximizing lead generation efforts, perceived success rates are much higher than real statistics indicate, according to our recent study.