http://www.resourcenation.com/blog/public-relations-how-to-pay-for-it-without-spending-a-fortune Just another WordPress weblog Sat, 21 Nov 2009 10:05:13 +0000 http://wordpress.org/?v=2.5.1 http://www.resourcenation.com/blog/public-relations-how-to-pay-for-it-without-spending-a-fortune#comment-293 Kris Bovay Sat, 01 Nov 2008 23:31:44 +0000 http://www.resourcenation.com/blog/?p=124#comment-293 Pay for performance is becoming very popular on the West Coast (I'm on Canada's West Coast). Clients are looking for tangible performance and tangible results. Clients are also looking for measurement in PR which, I think, comes from the Marketing side of communications. So the demographics of your audience, what kind of reach, the messaging (and much more) are all important aspects of PR; particularly in today's online environment. Pay for performance is becoming very popular on the West Coast (I’m on Canada’s West Coast). Clients are looking for tangible performance and tangible results. Clients are also looking for measurement in PR which, I think, comes from the Marketing side of communications. So the demographics of your audience, what kind of reach, the messaging (and much more) are all important aspects of PR; particularly in today’s online environment.

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