Re-Purposing your free-giveaway
Posted by Jody Gabourie on December 24, 2008 in Marketing [ 0 Comments ]
A free-giveaway is a vital first step in marketing your business and building a list of prospects that you can turn into customers and clients.
Once you create your free-giveaway, you don’t need to touch it again. Remember, there will always be new people who “discover” you – new people you’ll be getting into your marketing funnel, pipeline or pyramid (however you think of it).
Your free-giveaway is aimed at this constant stream of new prospects and is the vehicle you use to build the marketing relationship with them, build credibility, earn their like and trust and convert them into loyal clients and customers.
So your free-giveaway will always exist as a stand-alone and entry point into your marketing system for the majority of your list. This doesn’t mean, though, that you can’t build on the work you’ve done with your free-giveaway and leverage its power.
Another word for this is re-purposing your work. That’s what smart marketers and business people do: take the time and money you’ve invested in something and re-purpose it to use in conjunction with, or as another marketing tactic or product and service.
For example, with your free-giveaway you can take out pieces of it and write articles around it, blog posts and ezine content. In this way, you spend the time once on creating your free-giveaway but you take parts of the content and re-purpose (or recycle) it to use in other marketing strategies that you employ.
Smart marketers, like yourself, know that the power of leveraging new marketing tactics with existing strategies is the way to get the most out of your time, expertise and resources.
Schedule a few minutes today to see if you are utilizing the power of your free-giveaway to the fullest.