Recurring Revenue Rocks!

Posted by on February 23, 2009 in Marketing [ 2 Comments ]

I remember when my business coach talked about creating products and services that would be ongoing and provide recurring revenue.  At the time, I was just starting out and getting one little ebook created and off of my plate was proving to be an arduous task.

The thought of doing something on an ongoing basis scared the heck out of me!

But now that I’ve gotten some marketing tactics running consistently and smoothly (well, most of the time!) and have a few products and services to offer people, I’m re-looking at the thought of ongoing services to offer.

Who doesn’t get excited when you hear the words “recurring revenue”?!  Especially for us small business owners who have experienced the whole “feast or famine” nature of doing business at some time.

But it’s not just the money that gets me excited; it’s the fact that I would have loyal, stick-around clients and customers that I could really have a meaningful, rewarding business relationship with.  To me, it’s always been really satisfying to see people progress and learn over a period of time, and get to share in their triumphs and missteps and really see them grow.

There are many examples of ways that you can “sign up” clients for a lifetime:

  • set up a members’ only blog or forum
  • send out a CD every month
  • sell a subscription to your monthly newsletter
  • have a membership program
  • have ongoing coaching calls
  • have a “book of the month” type of program
  • have a teleseminar series

There are many ways to offer ongoing help and assistance to your prospects and customers – you’re limited only by your imagination and your target audience’s needs!  So start brainstorming today and reap the rewards of recurring revenue and an ongoing connection with people.

2 thoughts on “Recurring Revenue Rocks!

  1. avatarJody Gabourie

    Hi Laura – sorry for the delay in answering your question…the system didn’t let me know that I had a comment!

    A membership program is a great way to create connection with your group and also recurring revenue for your business. There are many different types of membership programs and financial and time commitments. An example is people pay you $27/month and get access to your library of articles and how-to tips, plus a member’s only teleseminar around a specific topic (something that is covered by your products and services), plus maybe a couple special emails. Other people offer coaching (usually group) as part of higher-end membership programs.

    If you’d like more information, please feel free to send me an email directly to

    Thanks Laura!

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