Recurring Revenue Rocks!
Posted by Jody Gabourie on February 23, 2009 in Marketing [ 2 Comments ]
I remember when my business coach talked about creating products and services that would be ongoing and provide recurring revenue. At the time, I was just starting out and getting one little ebook created and off of my plate was proving to be an arduous task.
The thought of doing something on an ongoing basis scared the heck out of me!
But now that I’ve gotten some marketing tactics running consistently and smoothly (well, most of the time!) and have a few products and services to offer people, I’m re-looking at the thought of ongoing services to offer.
Who doesn’t get excited when you hear the words “recurring revenue”?! Especially for us small business owners who have experienced the whole “feast or famine” nature of doing business at some time.
But it’s not just the money that gets me excited; it’s the fact that I would have loyal, stick-around clients and customers that I could really have a meaningful, rewarding business relationship with. To me, it’s always been really satisfying to see people progress and learn over a period of time, and get to share in their triumphs and missteps and really see them grow.
There are many examples of ways that you can “sign up” clients for a lifetime:
- set up a members’ only blog or forum
- send out a CD every month
- sell a subscription to your monthly newsletter
- have a membership program
- have ongoing coaching calls
- have a “book of the month” type of program
- have a teleseminar series
There are many ways to offer ongoing help and assistance to your prospects and customers – you’re limited only by your imagination and your target audience’s needs! So start brainstorming today and reap the rewards of recurring revenue and an ongoing connection with people.