Small Business Benefits: 5 Points to Attract Top Talent

Posted by on February 12, 2013 in Hiring [ 0 Comments ]

small business recruitingGrowing a reputable, innovative and minority-rich workforce is a very tricky challenge for many businesses, especially those smaller in size.  Big businesses easily woo future employees with a robust offer of perks that smaller businesses aren’t always able to offer.  Or can they?

While small in size, the list of perks small businesses can offer their employees is lengthy, which is why 52 percent of all U.S. workers are employed by a small business according to the U.S. Small Business Administration.

Think outside of the box when it comes to hiring a potential rock star employee and point out the pros of working for your business.  Here are some important benefits of to leverage.

Tailor-Made Positions

Often times, smaller businesses are able to work more with the needs of individual employees.  For instance, your business may be willing to let a talented, strong employee telecommute one day or more per week even if you don’t already have a flexible work program in place.

Related: Get started with the right recruiting software from one of our vendors

This is something that a large business may not have the ability to offer.  The type of personal connection a small business can offer its employees is something a large corporation does not have the ability to replicate.

Breadth within Each Position

In larger companies, employees tend to be specialized and perform one position exclusively.  In smaller businesses, employees have a distinct advantage: they have more breadth within their position.

A perk in many ways, this allows employees to gain additional experience and also helps prevent the feelings of monotony and redundancy that may accompany a position of specialty.

Less Bureaucracy

Chances are your business has fewer complicated rules than those larger in size.  This does not mean you have no rules as a small business owner, just ones that are less formal.  This is a significant benefit for future talent who are not looking to follow a long list of rules.

Related: 3 Ways to Improve Internal Communications

Working for a smaller business gives employees a little more independence in comparison to larger businesses.

Incentivized Referral Programs

A lot of your recruiting challenges have a simple solution: networking.  If an internal employee refers a prospective candidate, there is a good possibility your employee has already set a solid foundation in the name of your business.  For this reason, offer incentives to your employees for referrals.

Convey Company Potential

Make sure you convey the high potential of your business to future employees.  Take each employee, and recognize what aspect of the job or your business would attract the individual, and use it to your advantage.

Related: How to use a Mentor To Your Advantage

You have a compelling case to attract candidates of all levels, from staying power to opportunities for growth.  Make sure future employees understand how their skills can contribute to the success of your business.


Employees who work for small companies are 25% more likely to feel satisfied compared to those with the same job in a larger company.  At a smaller company, promotions are easier to earn, and when you do a good job it is noticed and recognized.  Your hard work and contributions are less likely to go unnoticed.

In the past, large corporations seemed to have an advantage when it came to recruitment, but now these same employers are finding themselves with the inability to meet the flexibility of employee needs. It is now clear that small businesses are no longer the underdog when it comes to employing people with talent and innovation.  So use the perks of a small business to your hiring advantage and attract super star employees in the process.

Bio: Megan Totka is the Chief Editor of  She specializes on the topic of small business tips and resources.

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