SMBs Are Moving Their Marketing Budgets Online
Posted by Orange Soda on December 19, 2008 in Internet Marketing [ 1 Comment ]
We’ve all heard for years that online marketing is the most affordable, measurable form of getting access to targeted customers. So that means that every small or medium sized business owner has been spending online for years, right? Wrong, but that trend is rapidly changing.
A few years ago all that mattered was having a web presence, which meant simply building a static website with some sweet animated GIFs. Then, the early adopters, the tech savvy or friends of the tech savvy, started doing ppc and possibly seo. The numbers making the jump were few, but the success was great. The doorway has opened a bit wider now. Small business internet marketing providers now have technology specifically made for managing and optimizing smaller spends. Previously, these types of optimization tools were only available for companies capable of shelling out thousands per month. Many SMBs still thriving during the current economy attribute their success to search marketing performance.
Do it yourself options also exist, but there is a level of expertise required to achieve optimal success. It’s also important to consider that as the industry has grown lower priced solutions have popped up allowing business owners to focus on what they do best. A lot of us own many hats, but in the end we tend to stick to the one that fits best.