Social Media Platforms to Transform Your Marketing Efforts

Posted by on November 23, 2012 in Social Media [ 2 Comments ]

social media for businessTwitter, Facebook, and now Pinterest continue to dominate the focus of many brands’ social media outreach efforts. However, as these platforms continue to see increased advertising and brand presence, they may become less effective to brands as users become annoyed at being the focal point of targeted ads.

This has led to a rise in social media platforms that focus more on community building and high quality content. This could be used by small businesses to move away from producing content for content’s sake, and more into genuine interaction with users. The following list runs down some of the new social media platforms and how they could be used to connect with users.

Mighty Bell –

Mighty Bell is a project-centric media hosting blog, similar to Pinterest. You can use it to track your progress on a given project, and to post any medium; be it blogs, photos or video.

There might not be many people using it right now because of its newness, but the site has great potential to be used by businesses; consider using it to share the development of a new product or project. Think of this as a hub to organize all of your online content.

Cowbird –

Cowbird is an unusually formatted storytelling site. It’s free to join this tight community on a social basis. However, if you wish to become a “citizen” for $5 a month, you can get additional perks, like more fonts and personalization options. But, the real purpose of becoming a citizen is to donate money to the community and to keep the site ad-free.

The content tends to be high quality, leaning toward the artistic side of things. An interesting feature of Cowbird is that stories are automatically linked to similar stories via the story’s ‘DNA’. As a business, this helps to foster relationships between you and other users. Cowbird has the potential for entrepreneurs to tell their story in a more personal manner, and to add more of a human touch to their businesses.

Findery –

Findery is a network that allows you to leave notes and about places and things all around the world. Like Cowbird, Findery leans more on the artistic side, with sentimental notes being left for places people have visited, or objects that have personal meaning.

Findery is a great tool for local businesses to see who is saying what about their establishment, as well as allowing them to interact with people who live locally and love their establishment. We tried it out on a new Austin tech company and found the interface to be very intuitive and easy to use. Yet another reason to explore this tool it’s lack of advertising; it has yet to be overrun by advertisers, therefore your startup marketing budget can still make a big splash. – is a new network that bills itself as Facebook without selling you out to advertisers. As such it isn’t free, but still very affordable at $36 a year. Being a paid subscription service should keep the site spam free, and full of high value content. Furthermore, content posted on the site is owned by the users themselves. could very well be the future of social networking as the platform’s focus is on the users, not the advertisers.

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Bio: Josh Ebsworth is a recent graduate of the University of Nottingham. He spends his time emerging himself in developments in the tech world, as well finding time to blog about local startup breweries

2 thoughts on “Social Media Platforms to Transform Your Marketing Efforts

  1. avatarShiful Alam

    Well-researched article. We can use those platforms as alternatives to Facebook, Twitter and Pinterest. These popular networks are now overcrowded. Thanks for sharing the unique platforms.

  2. avatarJosh Ebsworth

    Thanks for the comment Shiful. I do indeed hope marketers can redeem themselves for the messes they’ve caused on Facebook!

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