Startup Tuesday: Top TED Talks for Entrepreneurs
Posted by Erica Bell on July 9, 2013 in Startups [ 0 Comments ]
Startups, small business owners and entrepreneurs are always looking for ways to make their business, products or services, and employees better. There is wealth of information readily available for those willing to look for and hunt down the best bits. TED is “devoted to Ideas Worth Spreading” and a lot of those ideas offer up insight for entrepreneurs and startups looking to take their business to the next level. We’ve pulled out some of the most actionable presentations and brought them straight to you.
Simon Sinek: How great leaders inspire action
Are you trying to motivate your startup or small business team? If so, this TED Talk is for you. Sinek calls the way in which top leaders inspire others a “Golden Circle” and thinks all the great, inspiring leaders think, act and communicate the exact same way – the complete opposite way of everyone else. Knowing your purpose, cause and belief, and the reason WHY your organization exists are key. Inspired leaders and organizations, regardless of size and industry, communicate the same way. Tune into this TED talk to find out how you can inspire action.
Timothy Prestero: Design for people, not awards
In his TED talk, Prestero talks about how human-centered design is a must. While awards for design are great and designing for inspiration makes the world beautiful, it can be ineffective. In order for a product to be successful, chances are more than a few people have to interact with it. Knowing who interacts with your product or service, every step of the way, can help you truly design your products or services with how people will actually use them in mind. Prestero shares his tips and what he learned in his TED Talk.
Dan Pink: The puzzle of motivation
In 2009, Dan Pink presented a “hardheaded,” evidence-based case for rethinking how businesses are run. He begins by explaining the candle problem and how Glucksberg used the candle experiment to conduct his own experiment with incentivized performance. Glucksberg found that incentives dulled thinking and blocked creativity. But, you’re probably thinking that contingent motivators are commonplace in today’s workforce. There is a mismatch, as Pink points out, between what scientists know and what businesses do. In this talk, you’ll find out how to really motivate employees.
David S. Rose: Pitching to VCs
Funding: often the top concern for startups and entrepreneurs. Rose, a serial entrepreneur, shares what the single most important thing a VC is looking for. It’s people. You want to convince them that YOU are the entrepreneur worth investing in, of all the ones they are talking to. You have about 15 minutes to convince the VC you have the integrity and passion to drive your business to be successful. If you’re not passionate, why should they be? In his TED talk, Rose shares what 10 things VCs look for including integrity and passion.
TED talks provide those interested in learning more about who they are and why they make the decisions they do the opportunity to hear actionable information straight from the source.
What TED talks have you tuned into and why?
(Image: Screenshot of Sinek’s Presentation Video)