In this sluggish economy, it has become harder than ever for small businesses to get started and build a clientèle. Those individuals who do succeed are the ones with innovative ideas that are a bit more off the beaten path. The following are ten unique home-based businesses that you can start today without even leaving the house!

• Tutoring Business. With college entrance becoming more and more competitive, parents are looking for a way to get their kids’ grades up. This has opened up a wealth of new opportunities for home-based tutors.
• Wedding Planner. While our economic situation has taken a bite out of many areas of the luxury economy, one thing that is almost recession-proof is the desire of women everywhere to throw a perfectly planned wedding. Being a home-based wedding planner is easy – as most of the meetings (with the exception of visiting the venue) can take place inside your house.
• Gift Basket Business. If you are a great gift-giver, why not put that talent to good use? Gift basket businesses feature relatively low start-up costs, can be engaged right from your home and provide a steady source of seasonal work (as well as birthdays, special corporate events, etc).
• Concierge. Few people realize it, but you don’t have to be at a hotel to take advantage of a concierge service. A growing number of people are turning to home-based concierges as a means for helping plan out special events, nights out on the town, and more.
• Computer Repair. If you’re the member of the family who always gets called to fix everyone’s PC or iPod then computer repair is an outstanding choice for a home-based business. Just put a little more time into self-education regarding the inner workings of computer repair and you can gain the skills needed to get started.
• Consulting Business. Let’s say you spent years in a particular industry, but left your job either due to layoffs or burnout. Why not put those vital skills to use by becoming a consultant in your chosen field of expertise? Consultants can command a high billing rate (depending upon the industry) and have the freedom to take on as many or as few clients as they see fit.
• Coaching Business. A fast growing industry is business coaching. If you have strong sales skills, are good with people, and a passion for businesses, you can help other businesses become successful. One leading franchiser for small-business growth services is OneCoach. The company website is a place to start to find out how you can provide entrepreneurs with customized solutions to grow their small business.
• Interior Designer. If you’ve got a flair for home or office décor, interior design work may be your calling. The key to getting started is finding 2-3 core clients, and then doing spectacular work for them. Create a book of photos based on your work for these initial clients – and then use it as a “calling card” for obtaining future work.
• Blog Poster. Many businesses need individuals to help them maintain an active blogging community for their online presence. You could make a supplement and potential decent living by blog posting if you have good conversational writing skills.
• Child Care Service Provider. Finally, child care services make an outstanding home-based business for nurturing individuals who are good with children. While some inspection and accreditation may be required, this can be a very lucrative business for those willing to dedicate themselves to it.

To see more home-based business ideas and vote on your favorites, StartupNation’s Home-Based 100 contest is happening right now. Next year, enter your wackiest, greenest or most innovative home-based business and you might be the lucky winner.

We’ve all heard it - over and over. Recession, job loss, tough times.

Does this remind anybody else of the old story about Chicken Little (”the sky is falling”)?

I am a fierce believer that what we think about comes about. If we don’t want financial struggles, despair and “oh no” experiences, why do we spend so much of our time thinking about them?

How is it that some businesses see growth - even record growth - during these “slow” times?

They get back to basics. What are they?

1. They focus on what they do best, and they make the most of it. When did it become admirable to be “Jack of all Trades and master of none”?  Being a one-stop shop may seem like a convenient way to service your customer, and it certainly can be. It also can confuse potential customers into wondering what it exactly is that you do. The same pattern holds for job seekers during these times - employers hire specialists more often than generalists. Why? Because they know exactly what they are getting rather than investing in a candidate and not being certain of what they will get. Be specific. What do you really do? Are you sure?
2. They foster and nurture their strongest networks and referral sources. We all do business with people we know, like and trust. Connect with individuals who believe in the “Givers Gain” philosophy. Who in your circle are your best referral sources? Who has referred business to you in the past? How can you help them grow their business? Help them, and your “know, like and trust” factor will grow exponentially.
3. They dig in and get to it. It’s so easy to wait for things to come to us. Although I do subscribe to the idea of “astral advertising” (aka The Law of Attraction), the perfect client isn’t going to simply appear at our office door with a bucket of money to toss into your lap. Put the right ideas out there (remember, what we think about comes about…) and get to work. Put yourself in situations where you will meet the people you most want to connect with. Be strategic with your time and efforts. This is not about being desparate and begging for clients. You offer a great product or service to your clients, and you will help them (grow their business, save time, save money, insert other benefit here). Don’t be afraid to beat your own drum - that’s how people will hear you.