The Hidden Sales Thief: Shopping Cart Software
Tuesday, September 1st, 2009
As an online entrepreneur, you know that great ecommerce web design can make or break your sales numbers. But statistics like site visits, click throughs to item descriptions, and other numbers might not tell the whole story: according to BizReport and eWay Direct, the majority of shoppers- a whopping 70%- browse products, set aside items for purchase and then…vanish. It’s called shopping cart abandonment- the process of loading items into a cart and then either purposefully or inadvertently navigating away from the site before completing a purchase. (more…)
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