For some services, going local can make all the difference.  Not only are you able to get the personalized service that comes with face-to-face contact, but local service vendors often understand your concerns a little better. That’s why we’ve launched our local directory for phone systems and VoIP phone systems.  Ever wanted to make sure you could have a face-to-face meeting with your payroll processing company, or meet your phone system installer in person?  Now you can make sure you get the best price estimates from local vendors in your state, city, or neighborhood. (more…)

Local search is on the rise.  Search engine users are moving away from the one or two word search terms and continue to get more specific.  For example, the individual that is in need of a dentist would have searched for “dentist” in the past.  Over the past few years the average web user has learned how to get better results by typing more information into the search box.

A large portion of these three or four word search phrases include a city or area name (ex. New York Dentist).  When you search on Google with a [(city/area term) + (product/service keyword)] you frequently see a map within the search results.  This is commonly referred to as the 10-pack.  These results have a completely different set of rules in relation to the standard organic or natural results.

For more information on local search make sure to register for an upcoming webinar entitled “Local Search for National Brands”.  Although the title refers to national brands, any business will gain a better understanding of local search from the presentation.