The 5 Biggest Mistakes You’re Making With Your Ecommerce Web Design

Posted by on April 22, 2013 in Sales 2.0, Web Design [ 0 Comments ]

ecommerce web designThe online shopping business is a competitive one, and there are millions of Ecommerce stores out there.  The instant someone arrives at your website, they make a judgment about your company based on what they see.

Customers will be judging the reliability of your company and the quality of your products based on the design of your website.

Sometimes, store owners think the more, the better.  However, when dealing with web design, typically, the simpler the design, the better.

Related: Need a professional web design consultant? See what our vendors have to offer you

Be aware of these 5 common usability mistakes that are easily avoidable when brought to light.

1. Filling the White Space

It is easy to get caught up in colors and graphics and ignore the importance of whitespace.   Whitespace can be used to make content easier to view and understand.  It can also guide the customer’s eye in the direction that you want it to go.

Many Ecommerce site owners are concerned with getting the most content to fit in every inch of space.  Rather than overwhelming your customers with content, choose only a few important elements to allow customers to get more out of what they see.

Related: Web Design 101: How to Create User-Centric Product Pages

2. Making Users Think

Customers want to come to your website and find exactly what they want and purchase it quickly.  Many stores tend to overuse buttons which actually end up deterring the customers.  Promotions and call to action buttons are great tools when they are clear to the customer.  However, if your website is not easy to maneuver, you will lose the sale.  So, keep it simple!

Don’t forget to keep the checkout interface as simplified as possible will keep your customers focused on the task at hand (purchasing the item).  Give them an option to save their account information to make placing future orders easier, and give them a way to track their current order.  

3. A Poor Shopping Cart Design

Your Ecommerce shopping cart is an extremely important element of your store’s website.  The design of it is imperative for creating sales.  It must allow users to add multiple products, revise quantities and options about products, and it must remain transparent at the same time.  Sounds difficult, right?

Actually, it can be very easy as long as you make sure that you have chosen the right shopping cart software. Let your customers edit the quantities of items in their cart or remove an item from their cart, and let them preview what the shipping charges will be before they start the checkout process.  The key to an easy checkout process is to minimize and clarify the process.

4. Getting Too Comfortable

It is important to always keep testing your website.  Make sure that your website is user friendly.  Always look for new ways to test and improve your website.  Get a second opinion from a professional by simply asking Professional Design Services to assess your website.

Related: 5 Ways to Improve Your Landing Pages for 2013

5. Inadequate Search Engine

If a customer knows exactly what they are looking for, the first thing they will look for on your site is a search bar.  If the search engine doesn’t find the product they were searching for, the customer will get frustrated and leave.  Having too many applicable results could be inconveniencing the customer rather than helping them find what they are looking for.

Make sure that you have a clearly marked search engine on your website for customers to find what they already know they want to buy.  Include a way for them to filter their search results by category to eliminate the hassle of digging through search results. Make sure that the search feature works well and has filters for letting customers refine their results.

By taking a look at these common web design mistakes, you can easily improve the experience for your customers.  Take a look at your website from a fresh perspective, and find ways to consistently approve upon what is good and avoid the bad.

Bio: Jenni Tolman is the Content Marketing Manager & SEO Writer for the Miva Merchant’s Ecommerce Blog.  She focuses on a number of business related topics, from PPC Keywords to Website Optimization. Miva Merchant is an all-inclusive Ecommerce solution.Follow @MivaMerchant on Pinterest , Facebook and Google+!

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